Print Page  |  Contact Us  |  Your Cart  |  Sign In  |  Join IMC USA
IMC DFW Practice Development Workshop - Marketing Your Consultancy - II - Aug 3
View Registrations Tell a Friend About This EventTell a Friend
 

8/3/2011
When: August 3, 2011
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster


Online registration is closed.
« Go to Upcoming Event List  

Practice Development Workshop
#7 of 24

 

 

 

 

 

 

 

 

We're making it easier to attend!

  • Same price whenever
    you register
  • Guests accompanying a Member pay member's price

About the Practice Development Workshop
The PDW is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
 
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
 
The next workshop in the series is:
 
Marketing Your Consultancy - II 
 

Even the most powerful value message will go unnoticed unless it is effectively communicated to current and prospective clients. Many individual practitioners and small consultancies struggle with finding and consistently executing the right approach to reach their audience.

This month’s workshop provides ideas and techniques for creating the marketing tools you need to communicate your consultancy’s message and brand promise to your clients and prospects. Learn how to effectively leverage current technologies that get your brand known and your value message understood:

  • Create brochures
  • Run e-mail campaigns and direct mailings
  • Send newsletters
  • Set up and maintain an attractive web site
  • Indulge in Social Media

Workshop Facilitator

Judy Bragg, CMC (r)


Judy Bragg, CMC
® is the founder and President of Bragg Resources, which has offered consulting and training in database/contact management, sales, marketing, strategic planning, and finance since 1992. She is an internationally recognized speaker, consultant, and entrepreneur, as well as an ACT! Certified Consultant and ACT! Premier Trainer. Judy has successfully designed and implemented Customer Relationship Management systems for over 300 companies. She is a Certified Management Consultant (CMC®).


 

TIME / RESERVATIONS
Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.

 

PRACTICE DEVELOPMENT WORKSHOP CURRICULUM
 
 
Session 7 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Selling Consulting Services III How to sell to large corporations & senior buyers
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

Community Search
Sign In


Forgot your password?

Haven't joined yet?

IMC USA Calendar

10/5/2016
The Consultant's Workshop : Ethics in a Chaotic, Challenging World - Oct 5, 2016

10/7/2016
IMC SoCal Breakfast Meeting

10/13/2016
IMC Orange County Business Forum Breakfast

10/21/2016 » 10/24/2016
2016 IMC USA Conference

Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA