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9/20/2011
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When:
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9/20/2011 7:00am - 9:00am
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Where:
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Multnomah Athletic Club 1849 SW Salmon Portland, Oregon 97205 United States
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Online registration is closed.
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« Go to Upcoming Event List
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Visual Translation: Business
objectives are expedited with visual support "Vision is the only a
universal language.” Edward Tufte. Good visual imagery transcends language,
age, and all other factors to convey meaning. If you could increase audience
comprehension of your subject by 43%, would you take steps to do so? Visual
communications also support six times the recall after three days time.
Business messages that utilize good visuals are at least 43% more effective
than words alone.
Learn why thoughtful visuals improve the efficiency of
training, marketing, and process change efforts. How do companies use visuals?
What makes a good visual story? Why are some presentations more effective than
others? How can I improve my presentations right away? People visually react to
stimulation FASTER than they can think. That’s a good thing that has helped us
survive as a species.
Now that we’re all mostly civilized, visual
communications and cognitive psychology can be leveraged in the wild world of
business. Every communication point of contact from proposal to payment is an
opportunity for a business to say something about its professionalism. This
dynamic presentation will discuss how we interpret visual input, effective
techniques for conveying complex business ideas, and visual examples of
communications that succeed better than others.
More about our presenter: Mark
Allen, Visual Communications Consultant Prior to founding Visual Translations,
Mark Allen spent over twenty years working as a business communication design
director in the consulting firms Accenture, Andersen, and Mercer. His work
facilitated change efforts, marketing, and training through an efficient use of
integrated media.
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