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General Breakfast 9/20 - Visual Translation
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9/20/2011
When: 9/20/2011
7:00am - 9:00am
Where: Multnomah Athletic Club
1849 SW Salmon
Portland, Oregon  97205
United States


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Visual Translation: Business objectives are expedited with visual support "Vision is the only a universal language.” Edward Tufte. Good visual imagery transcends language, age, and all other factors to convey meaning. If you could increase audience comprehension of your subject by 43%, would you take steps to do so? Visual communications also support six times the recall after three days time. Business messages that utilize good visuals are at least 43% more effective than words alone.

Learn why thoughtful visuals improve the efficiency of training, marketing, and process change efforts. How do companies use visuals? What makes a good visual story? Why are some presentations more effective than others? How can I improve my presentations right away? People visually react to stimulation FASTER than they can think. That’s a good thing that has helped us survive as a species.

Now that we’re all mostly civilized, visual communications and cognitive psychology can be leveraged in the wild world of business. Every communication point of contact from proposal to payment is an opportunity for a business to say something about its professionalism. This dynamic presentation will discuss how we interpret visual input, effective techniques for conveying complex business ideas, and visual examples of communications that succeed better than others.

More about our presenter: Mark Allen, Visual Communications Consultant Prior to founding Visual Translations, Mark Allen spent over twenty years working as a business communication design director in the consulting firms Accenture, Andersen, and Mercer. His work facilitated change efforts, marketing, and training through an efficient use of integrated media.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA