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IMC DFW Practice Development Workshop - Marketing Your Practice Using the Web - Sep 7
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9/7/2011
When: September 7, 2011
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster


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Practice Development Workshop
#9 of 24

 

 

 

 

 

 

 

 

We're making it easier to attend!

  • Same price whenever
    you register
  • Guests accompanying a Member pay member's price

About the Practice Development Workshop
The PDW is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
 
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
 
The next workshop in the series is:
 
Marketing Your Practice Using The Web
 

This is a new workshop covering the fast changing and often misunderstood topic – how to market your consultancy using the web and web marketing tools. This workshop can help you harness the power and vitality of today's internet to drive business, promote expertise, and sell your services.

The workshop will cover:

  • What are your marketing goals?
  • What are my online marketing goals?
  • Who is the audience?
  • What is the call to action?
  • What does my website need to do?
  • What are some of my off site tactics?
  • What are the best tactics for my needs?
  • How do I measure results?
  • How is the sales process different?

In addition to these topics there will be tools to help you compare your different marketing tactics:

  • Pay Per Click
  • Search Engine Marketing
  • Email Newsletters
  • Blogs
  • Social Media

Bring your questions and experiences and we're sure to have an interesting exchange on how we can make that leap forward to the next level.

Workshop Facilitator

Darren Smith

Joe Costantino is founder and owner of Einstein's Eyes Web Design, a company focused on providing web design, development, hosting and marketing since 1999. With over twelve years experience in the web industry, Joe is in high demand as a speaker and adviser. At Einstein's Eyes he has developed web expertise that has lead to speaking engagements including SBDC (Small Business Development Centers) , IEEE, various Chambers of Commerce, and the national convention, HostingCon


 

TIME / RESERVATIONS
Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.

 

PRACTICE DEVELOPMENT WORKSHOP CURRICULUM
 
 
Session 9 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Selling Consulting Services III How to sell to large corporations & senior buyers
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

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Message from the Chair
Angela Dingle CMC2016 IMC USA Distinguished Service Award Recipient
Loraine A. Huchler CMC FIMC2016 IMC Fellow Award Recipient