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IMC Philly - Double Event (Workshop and Dinner)
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A workshop presented by Rick Simmons on Search Engine Optimization (SEO) and how to drive business to your website followed by dinner and a presentation from Brynne Tillman on Planning and Running Effective Webinars

2/13/2012
When: 2/13/2012
4:30 PM
Where: Double Tree Hotel
640 Fountain Road
Plymouth Meeting, Pennsylvania  19462
United States
Contact: John Roche


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Search Engine Optimization To Drive Traffic To Your Web Site

We all use the Internet for sourcing information from where to eat to where to find that missing piece for the next project. Many know there is great potential in using the internet for marketing purposes but how do you rise above the fray? Is there a secret to success? Come and have the intricacies of the internet explained and where you might find useful tips on how to increase your ROI for the amount of time and money you spend for online marketing activities.

Search Engine Optimization is the process of working with your website and the search engines so that your website comes up on the first page for relevant searches. The process for doing that is continuously changing. At this seminar we will discuss the latest changes and what you should be doing ongoing to insure the best opportunity for that first page ranking you desire. We will look at online tools to use and also discuss the importance of social media and ongoing efforts.


ABOUT THE SPEAKER:

Rick Simmons is Chief Solutions Officer at Dinkum Interactive. Not only does he know how Internet marketing and Search Engine Optimization can help your business reach new customers, he’s good at explaining why. Rick was previously Sales Director at Educational Directories developing Internet marketing for colleges and universities. He was also Sales Director at Investor Broadcast Network, one of the first companies to distribute information online through webcasting. With 30+ years in advertising, marketing and sales, Rick brings passion, engagement, and enthusiasm to his role. A keen public speaker and communicator, Rick puts all the pieces of the Internet jigsaw together so it matches the image on the box.

Running and Marketing an

Effective Webinar 

There are many elements that make a Webinar Successful and in this program we will review many of them. Content is of course critical, as well as the way you present such as your tone, style and enthusiasm but attracting your target market is just as important.  In this 1-hour class we will learn:

Content Creation

Live/PowerPoint

Setting the Agenda

Time check

Quick background/introduction

Education/WIFM

Style/Engagement

Platform options

Registration- Free/Paid

Email information

Follow up systems

Polls and Surveys

Marketing

Email marketing

Free Event Site Listings

Social Media

LinkedIn

Twitter

Blogs – content draw

         Opt in capture information

ABOUT THE SPEAKER:

Brynne Tillman is the President of Business Development University; a results driven sales training, coaching and consulting firm. BDU works with individuals, sales teams, sales management, business owners and professionals who are responsible for client acquisition to prospect more effectively, make more qualified appointments, reduce the sales cycle, and close more business. Brynne teaches a unique approach to leveraging LinkedIn and social media for business development and is a National LinkedIn Speaker.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA