The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245
RSVP by Wednesday, September 6, 2011 to reserve your place!
Cost: $22 for IMC members. $27 for non-members.
Please make check payable to IMC
RSVP Via E-mail to: firstname.lastname@example.org
About the LAX-Area
The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:30 - 9:00 a.m
Building Strong Referral Networks
Ken Keller will discuss his 180 degree change
in attitude and approach to networking
and creating value to the benefit of those in IMC
"It's not what you know it's who you know” is true.
Even with years of experience and impressive credentials, trusted advisors are finding it more difficult to "break through” to very busy decision-makers who sense that they are going to be sold to by anyone that gets across the desk from them.
Most consultants rely upon writing, speaking, and various forms of teaching and client referrals to secure new business.
But the best long term strategy for client and resource acquisition is strategic networking where the consultant builds deep relationships with fellow professionals.
In this presentation, you will learn:
- To build your own Balance Sheet to determine how to increase the value for your practice
- How to create a Strategic Marketing Network for yourself and for others
- How to get started in professional networking
- How to help others to determine their Inside Advantage (sustainable competitive advantage)
- How to create and build momentum in your networking efforts through a formal Stay in Touch program
About Ken Keller
Kenneth W. Keller brings over 30 years of leadership and management experience to his small and midsize business clients. Mr. Keller held progressive responsibilities in operations, finance and marketing in the food and beverage industry, including positions with Nestle, Coca-Cola and Sweet 'n Low.
With a proven track record in developing and executing business strategies, Ken is a recognized leader in business excellence and marketing in the western United States.
He founded STAR (Strategies, Tactics, Action, Results) Business Consulting, Inc. in 1995. The focus of the firm is growing top line revenue for clients and eliminating the distractions to that goal. He brings together business owners and executives in peer advisory boards, providing them the opportunity to learn from each other and the challenge of continuous improvement.
Ken holds a BA in Political Science and an MBA in Management.
Each week Ken writes "Brain Food for Business People” a syndicated business oriented column sent to newspapers and business journals. His first book Breaking Down the Walls was published in 2004 and Improvise. Adapt. Overcome. was published in 2006.
Ken has taught graduate marketing and business strategy planning at the University of Phoenix. Since 1996, he has taught more than 90 courses and over 2000 students.
He is a recognized business authority, with his work appearing in the Los Angeles Times, the Daily News of Los Angeles, Orange County Register and numerous industry and trade periodicals. He is a sought after public speaker, speaking at trade shows and conferences throughout the western United States.
Ken lives in Valencia, California with his wife Donna. He is an avid reader, a writer and enjoys swinging the golf club, travel and his two granddaughters.