18355 Ventura Blvd. Tarzana, CA 91356
New pricing for 2011:
$15 for IMC members.
$20 for non-members.
Please make check payable As follows: "Lynda Roth, LJR Computer Services"
RSVP Via E-mail to: firstname.lastname@example.org
or phone 818-227-5025.
About the San Fernando Valley
occur normally on the
3rd Friday of each month
from 7:30 - 9:00 a.m.
Networking starts at 7:15 am
How Content Marketing Can Grow Your Business
Presented by: Martha Spelman
Content Marketing - Tips, Tricks and Practical Advice!
This year we have talked about blogging, LinkedIn, Facebook, articles, and web sites. All of these vehicles required CONTENT.
Using blogs, videos, ebooks, articles, social media and other online content to promote your business in no longer an "if" but a "when". One recent study reported that over 77% of internet users read blogs. Another study showed that over 65% of respondents had a company blog. A static website is your resume; a blog and other online content convey the personality of your business. Your existing clients - and potential clients - want to learn about you and your company; who you are, how you work, about your expertise and experience, why they should trust you - and they learn that through content. Content marketing builds relationships and contributes to a higher search engine ranking - allowing new clients to find you online.
Martha's presentation will discuss how to develop a content marketing strategy and cover various types of content. In addition, she'll provide tips ton how to create or curate content, recommend ways to promote your content and reveal the #1 reason you need a content marketing strategy!
So if you want to learn how to write better content, how to repurpose it, you will definitely want to hear Martha's presentation.
Invest 90 minutes in your business this month! Attend the IMC SFV Breakfast meeting on Friday, Sept 23, 2011 from 7:30 - 9 am (networking begins at 7:15 am) .
Join Us on Sept 23, 2011! Bring your friends!
Please forward this invitation to others that you feel will benefit.
About Martha Spelman
Martha Spelman is a Los Angeles based marketing consultant who creates and implements innovative marketing strategies for entrepreneurs and small to medium-sized businesses in both the B2B and B2C arenas. Martha's unique combination of business and marketing expertise helps clients determine their target markets, establish their brands and promote their businesses via traditional and online marketing methods.
Martha's experience includes starting, running and marketing businesses in the creative services, consulting and product arena's. She is a seasoned copywriter, blogger and guest lecturer on business at Art Center College of Design. Her clients are in the art, architecture, engineering, design, finance, product, legal and corporate management fields. Martha serves as the Marketing Chair on the board of the SoCal chapter of the Institute of Management Consultants. Martha is an avid endurance sports enthusiast and enjoys travel, reading cooking and - always- learning. For more information visit http://www.marthaspelman.com.
Lynda Roth SFV Breakfast Chair