Location:

The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, October 5, 2011 to reserve your place!

Cost: $22 for IMC members. $27 for non-members.

Please make check payable to IMC

RSVP Via E-mail to: elizmglynn@gmail.com

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:30 - 9:00 a.m

How Content Marketing Can Grow Your Business

Speaker: Martha Spelman

 Content Marketing - Tips Tricks and Practical Advice!

Blogging, LinkedIn, Facebook, articles, and websites provide increased visibility, and require good CONTENT.

Using blogs, videos, ebooks, articles, social media and other online content to promote your business in no longer an "if" but a "when". One recent study reported that over 77% of internet users read blogs. Another study showed that over 65% of respondents had a company blog. A static website is your resume; a blog and other online content convey the personality of your business. Your existing clients - and potential clients - want to learn about you and your company; who you are, how you work, about your expertise and experience, why they should trust you - and they learn that through content. Content marketing builds relationships and contributes to a higher search engine ranking - allowing new clients to find you online.

Martha's presentation will discuss how to develop a content marketing strategy and cover various types of content. In addition, she'll provide tips on how to create or curate content, recommend ways to promote your content and reveal the #1 reason you need a content marketing strategy!

Learn how to write better content, or how to repurpose it. Ms. Spelman will share ideas for how to get started, and steps for ideas, strategy, and implementation.

Invest 90 minutes in your business this month!

Join Us on October 7, 2011. Invite your colleagues to attend. Please forward this invitation to others that you feel will benefit

About Martha Spelman

Martha Spelman is a Los Angeles based marketing consultant who creates and implements innovative marketing strategies for entrepreneurs and small to medium-sized businesses in both the B2B and B2C arenas. Martha's unique combination of business and marketing expertise helps clients determine their target markets, establish their brands and promote their businesses via traditional and online marketing methods.

Martha's experience includes starting, running and marketing businesses in the creative services, consulting and product arena's. She is a seasoned copywriter, blogger and guest lecturer on business at Art Center College of Design. Her clients are in the art, architecture, engineering, design, finance, product, legal and corporate management fields. Martha serves as the Marketing Chair on the board of the SoCal chapter of the Institute of Management Consultants. Martha is an avid endurance sports enthusiast and enjoys travel, reading cooking and - always- learning. For more information visit http://www.marthaspelman.com.

RSVP Via E-mail to: elizmglynn@gmail.com (Elizabeth Glynn)

Elizabeth Glynn, LAX Breakfast Co-Chair

EMG Global Business Solutions I Email: elizmglynn@gmail.com I
C: 310.890.2108

Chuck Kiskaden, LAX Breakfast Co-Chair

Health Benefits Advisors I Email: chuck@healthbenefitsadvisors.com I
C: 949-636-3601

IMC SoCal