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Leveraging Online Platforms to Create Business, Increase Profit
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Leveraging Online Platforms to Create Business, Increase Profit

1/12/2012
When: Thursday, January 12, 2012
From 2:00 PM until 3:30 PM EST
Where: IMC USA Academy Webinar
Contact: Sarah Rodda


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Leveraging Online Platforms to
Create Business, Increase Profit
By William Newman


This course contributes to the requirements for CMC certification with the
Core Competency focus area of Business Acumen, Advanced Level
$79 for IMC USA Members, $149 for non-Members

This is the third session in the Newport Consulting Social Media Workshop
Purchase all three sessions for $149 for IMC Members, $269 for non-Members

(If the first two sessions are in the past, you can still watch the recordings)

Please note: this webinar is subject to cancellation and/or postponement if a five registrant minimum isn't filled

So you have a platform and a message in the social media space

But wait!
No one hears you. 
Get heard!

In this webinar we explore how to leverage multiple social media (or "lateral” platforms) to get heard and develop the "echo effect” needed to effectively accumulate customer and market touch points to move buyers to a desire to purchase services.  Association platforms including IMC, media platforms, blogs and other channels will be considered as well as tools to manage how you choose what platforms to consider.


Use lateral platforms to develop social media echo
Identifying channels to use with lateral platforms
Lateral platforms: Associations, media, education
Choosing the right social media platform to connect
Following up with old school touch point marketing


Mr. Newman brings 25 years of experience in strategy and operations planning across multiple industry sectors.  He is a Certified Management Consultant since 1995 and has led several consulting practices at Booz & Company, DMR Consulting, KPMG BearingPoint, and Grant Thornton.

Mr. Newman is a trained SA-8000 social accountability consultant since 1999 and Social Fingerprint coach and trainer since 2011.  He is a graduate of the Henry Samueli School of Engineering at UCLA, and received his master’s degree (MBA) at the Conrad L. Hilton School of Business at Loyola Marymount University.  He is a member of the adjunct faculty at Northwood University, a participant in the University of Oregon Sustainability Leadership Program, and a member of the McKinsey QuarterlyExecutive Panel.  Mr. Newman is based in Detroit.  You may follow him on Twitter (william_newman). 

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Don Matheson CMCChair and CEO, IMC USA
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