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IMC SoCal San Fernando Valley Breakfast, October 2011
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Workshop - What is Your Value Proposition and Brand?

When: Friday, October 23, 2011
7:30-9:00 AM, 7:15 AM Networking
Where: Coco's Restaurant
18355 Ventura Blvd.
Tarzana, California  91356
United States
Contact: Lynda Roth

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IMC Southern California
Please join us for the Monthly
San Fernando Valley Breakfast Meeting
Friday, October 21, 2011


Cocos Resturant
18355 Ventura Blvd. Tarzana, CA 91356

New pricing for 2011:

$15 for IMC members.
$20 for non-members.

Please make check payable As follows: "Lynda Roth, LJR Computer Services"

RSVP Via E-mail to: 
or phone 818-227-5025. 

About the San Fernando Valley
Breakfast Meetings

The SFV-Area
Breakfast meetings
occur normally on the
3rd Friday of each month
from 7:30 - 9:00 a.m.
Networking starts at 7:15 am

What is Your Brand and Value Proposition? 

Workshop - What is Your Value Proposition and Brand?

We have explored the many aspects of marketing and last month we discussed subject content. However without a clear understanding of what your individual brand and value proposition is, you will not be able to reach your target audience. If you don't reach your target audience then all the work in marketing will be in vain.
If you remember the presentation from Jeff Gotro, he has been so successful because he defined his value proposition and target audience and then everything he did online and offline were based on that value proposition. He has been very successful and you will be too!

This month, we will all participate in a workshop where we will define our value proposition to our clients, our brand (how we want to be known) and our target audience. This will enable you to now define content for your website, your LI profile, your blog, your one page and your 60 second commercial. It will also help you define the products and services your provide and your niche. This is a critically important step.
I know it can be challenging to define your value proposition however, your marketing will be much more challenging if you do not define it. Last month when we talked about content, it is critically important to know your brand and target market in order to write relevant content.

So let's put our thinking caps on and come prepared to enjoy breakfast and define yourself.

In the workshop we will have questions that will help define your value proposition, brand and target audience. We will work through these on our own and then share with the group to ge the group input. So think about and if you have time write down your current thoughts on your value proposition, brand and target audience.

Invest 90 minutes in your business this month! Attend the IMC SFV Breakfast meeting on Friday, Oct. 21, 2011 from 7:30 - 9 am (networking begins at 7:15 am) .   


Join Us on Oct 21, 2011!  Bring your friends!
Please forward this invitation to others that you feel will benefit.

About The Workshop

We will use some worksheets from Tim O'Brien, creator of Rainmaker U. and author of 'The Power of Personal Branding'.


Lynda Roth SFV Breakfast Chair

phone: 818-227-5025

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA