18355 Ventura Blvd. Tarzana, CA 91356
New pricing for 2011:
$15 for IMC members.
$20 for non-members.
Please make check payable as follows: "Lynda Roth, LJR Computer Services"
RSVP Via E-mail to: firstname.lastname@example.org
or phone 818-227-5025.
About the San Fernando Valley
occur normally on the
3rd Friday of each month
from 7:30 - 9:00 a.m.
Networking starts at 7:15 am
How to Define and Market
Workshop - How
to Define and Market Your Services
We have explored the many aspects of marketing and last month we
discussed subject content. However without a clear understanding of what your
individual brand and value proposition is, you will not be able to reach your
target audience. If you don't reach your target audience then all the work in
marketing will be in vain.
In the workshop I will
provide some worksheets from a class I took a couple of years ago in which we worked
on all aspects of strategic planning for our practice. This proved to be very
enlightening and helpful for me. We will continue this workshop in Dec also.
The goal is to have a good plan to start 2012.
If you remember the presentation from Jeff Gotro, he has been so successful
because he defined his value proposition and target audience and then
everything he did online and offline were based on that value proposition. He
has been very successful and you will be too!
This month, we will continue our planning workshop that started last month. In
October we defined our brand and client value proposition. This month we will
continue with our practice planning by defining the services we offer, the
value of those services and our target market. This will enable you to now
define content for your website, your LI profile, your blog, your one page and
your 60 second commercial. This is a critically important step.
I know it can be challenging to define your value proposition however, your
marketing will be much more challenging if you do not define it. Last month
when we talked about content, it is critically important to know your Services
and target market in order to write relevant content.
So let's put our thinking caps on and come prepared to enjoy breakfast and
Then Invest 90 minutes in your business by Attending the IMC SFV Breakfast
workshop meeting on Friday, Nov 18, 2011 from 7:30 - 9 am (networking begins at
Join Us on Nov 18, 2011! Bring your friends!
Please forward this invitation to others that you feel will benefit.
About The Workshop
We will use some worksheets from Tim O'Brien, creator of Rainmaker U. and author of 'The Power of Personal Branding'.
RSVP to email@example.com or call LJR Consulting
Services at 818-227-5025
If you have already RSVP'd thank you. Otherwise please
email or call today!
DATE: Friday, November 18, 2011
TIME: 7:30 - 9:00 a.m., 7:15am Networking
LOCATION: Cocos Resturant 18355 Ventura Blvd. Tarzana, CA 91356
PRICE: $15 for IMC members and $20 for non-members.
Cash or checks
payable to: Lynda Roth/LJR Computer Services Consulting Group. Sorry, no credit
the SFV breakfast on your calendar today!!!
Lynda Roth SFV Breakfast Chair