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IMC Philly - Differentiating Your Firm in a Commodity Market
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4/13/2012
When: 4/13/2012
Where: Plymouth Country Club
888 Plymouth Road
Conshohocken, Pennsylvania  19462
United States
Contact: Tom Casey


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"Differentiating Your Business (Even When You Operate in a Commodity Marketplace)”

At the heart of business success is the ability to compete. And the ability to compete, in turn, is dependent on the ability to differentiate your business from your competitors. In this highly strategic, provocative and inspiring session, you’ll learn how to get off the competitive treadmill by creating meaningful product and service differences. As important, you’ll learn how to articulate those differences in ways your top prospects and customers will find embraceable and compelling.

Topics to be discussed include:

  • Why finding your "point of difference” is so important
  • Your 4-part strategic process
  • Marketing  & messaging (viewed through new eyes)
  • USP (Unique Selling Proposition) & Positioning exercises
  • Creating the WOW with your clients
This will be presented by Bob Stalbaum, a nationally recognized business strategist, master marketer, speaker, trainer, consultant, coach, and President of Strategies for Success. As a top executive in the travel and tourism industry for over 25 years, Bob Stalbaum had a major impact on how travel was sold, marketed and serviced. Over the last sixteen years, he has helped over 1700 different businesses increase their sales and revenues, while also achieving positive and lasting changes in organizational operations and behavior.

Bob has shared his business and marketing expertise with thousands of entrepreneurs, corporate executives and consultants. You will find him to be a high-content speaker who will give you straightforward advice on what it takes to operate your business successfully. He is a practitioner, not a theorist. You will enjoy his insight and clear style of communication.

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2016 IMC USA Conference

Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA