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Lessons Learned: An Appetite for Self Destruction
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1/13/2012
When: 01/13/2012
From 7:15 AM until 9:00 AM
Where: Denver Athletic Club
1325 Glenarm Place
Denver, Colorado 
United States


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Most of us have to deal with clients who need to "take a hard right” at some point. Steve Knopper, a contributing editor for Rolling Stone, is the author of Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age (Free Press/Simon & Schuster). Steve will illustrate a real life example of what happened when the record industry ignored changing technology and consumer trends and allowed new players (e.g. Napster and Apple) to eat their lunch! Vital "lessons learned" for consultants and their clients!

Pay at the Door pricing : 35/40 (member/non-member)

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Message from the Chair
Angela Dingle CMC2016 IMC USA Distinguished Service Award Recipient
Loraine A. Huchler CMC FIMC2016 IMC Fellow Award Recipient