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IMC SD Mark Long on Accelerating Innovation
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Strong innovation is essential for prosperity, economic growth, and a robust economy. Without it, cities, states, and countries fall behind, while the innovators surge ahead to assume leadership. Innovation is led by entrepreneurs, as well as by existing companies who undertake bold and inventive new projects.

2/15/2012
When: Wednesday, Feb 15th, 2012
Network 7:00 to 7:30 Presentation 7:50 to 9:00 AM
Where: Courtyard Marriott
8651 Spectrum Center Blvd.
San Diego, California  92065
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Accelerating Innovation
Core Strategy: A Framework for Planning and Predicting High Growth Ventures


Strong innovation is essential for prosperity, economic growth, and a robust economy. Without it, cities, states, and countries fall behind, while the innovators surge ahead to assume leadership. Innovation is led by entrepreneurs, as well as by existing companies who undertake bold and inventive new projects.


However, innovation is not an easy road for businesses, especially for entrepreneurs. Many fail. What if you could predict success or failure? Further, what if you could accelerate the process of Front End Innovation? This would not only speed up the flow of innovation, but could make the difference between a company’s success or failure. More inventions and innovative ideas would see the light of day.


Core Strategy is both enabling and breakthrough for Front End Innovation – much like CDMA has been to mobile telephony, enabling carriers to cram much more data into their allotted bandwidths. This workshop, which was 10 years in the making and based on a soon-to-be released book by the same title, will introduce you to a Silicon Valley tested framework that increases the acceleration and predictability of front end output by 2x – 4x. The Core Strategy Framework provides a surprisingly easy-to-use pattern recognition logic for planning technology, product, production, business model, management team and finance requirements. The Core Strategy Framework offers an unconventional, but critically decisive and proven schema for identifying your marketplace’s circumstances of customers, competitors, complementors and the technological/innovation trajectory of lead platforms and the migration of end-users’ value expectations.

 

About Mark Long


Mark Long is the creator of Core Strategy and Co-founder of Superlab – a research and development firm specializing in Front End Innovation tools. Mark is a practicing attorney and has served as counsel for over 700 investment ventures. Mark is former House Counsel to Ventana Global Funds and former National Marketing Director for the Kemper Insurance Company’s direct investment division. Mark has syndicated as general partner 52 investment programs.

 

He has authored 5 books and taught his seminars to over 15,000 executives in 5 countries. In 2000 his book Financing The New Venture, was one of Amazon.com’s top three new venture finance books. His new book Core Strategy: A Framework for Planning and Predicting High Growth Ventures (400 pages) is set for release in 2012.

 

Mark holds a BA from Long Beach State and a law degree from the University of San Diego. www.mysuperlab.com

 

 

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