Portfolio Planning Packs
a Punch at AARP
An Evening With Cheryl R. Cooper
In 2009, AARP found itself engaging a
50+ population which was living longer and becoming increasingly diverse. Growth in AARP’s membership was stagnant, leading
some to believe that the organization had been slow to respond to fundamental changes
in its operating environment.
To better anticipate and coordinate
AARP’s obligations to both social mission and membership service, new CEO A.
Barry Rand advised by a team of external consultants formulated an ambitious,
data-driven strategy to identify and serve the needs of all persons age 50 and
older. This "portfolio” approach is an issue-based planning and management
system designed to identify enterprise level objectives in priority areas that
are both relevant to the 50+ population, and consistent with AARP’s
Join us for our March 8 monthly
meeting and program for a behind the scenes look at portfolio planning at AARP. You’ll walk away with a better understanding
of the challenges to communication, collaboration and synergy faced by this unique,
vast and vital organization, and you’ll gain a better understanding of how
consultants may support a client’s success.
About Our Speaker:
Cheryl R. Cooper, Senior
Vice President for Portfolio Management at AARP leads a team which ensures that
AARP’s complex organization remains aligned with its strategic goals, and that
initiatives and projects are prioritized and resourced accordingly. She oversees AARP’s portfolios, "My Money”, "My
Health”, "My Home and Family”, and "My Personal Time”, ensuring that they fulfill
the mission of serving the needs of all persons age 50 and older.
Prior to rejoining
AARP in 2011, Ms. Cooper had succeeded legendary civil rights leader Dorothy
Height as Executive Director of the National Council of Negro Women.
Ms. Cooper was previously
Chief of Staff at AARP, overseeing the organization's Offices of Strategic
Planning, Board Support, and Executive Staff.
Her contributions helped define the roles of AARP’s Board and staff
during a time of unprecedented growth in membership, revenue, and political
Washingtonian, Ms. Cooper is a graduate of Georgetown University, and a CPA by
training. She has served on the boards
of the Alderwoods Group, the Washington
Convention Center Authority, the Duke Ellington School for the Arts, the Georgetown University African American Advisory Board, the Advisory Board of the National Foundation for Teaching Entrepreneurship, and the Board of Governors of the DC Chapter of the Institute of Internal Auditors. In 2004, she received Georgetown’s Samuel
Halsey Award as an outstanding African-American graduate.