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IMC NCR: Portfolio Planning Packs a Punch at AARP
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IMC NCR:  Portfolio Planning Packs a Punch at AARP

Join us for a behind the scenes look at portfolio planning at AARP. You will get a better understanding of the challenges to communication, collaboration and synergy within a unique, vast and vital organization, and a better understanding of how consultants may support a client’s success.

3/8/2012
When: Thursday, March 8, 2012
5:30 to 8:30 pm (networking at 5:30 pm, dinner at 6:30 pm)
Where: Melrose Hotel
2430 Pennsylvania Avenue NW
Washington, DC 20037
Contact: Raymond Suarez


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Portfolio Planning Packs
a Punch at AARP


An Evening With Cheryl R. Cooper 




In 2009, AARP found itself engaging a 50+ population which was living longer and becoming increasingly diverse.  Growth in AARP’s membership was stagnant, leading some to believe that the organization had been slow to respond to fundamental changes in its operating environment.  

To better anticipate and coordinate AARP’s obligations to both social mission and membership service, new CEO A. Barry Rand advised by a team of external consultants formulated an ambitious, data-driven strategy to identify and serve the needs of all persons age 50 and older. This "portfolio” approach is an issue-based planning and management system designed to identify enterprise level objectives in priority areas that are both relevant to the 50+ population, and consistent with AARP’s organizational capacities. 

Join us for our March 8 monthly meeting and program for a behind the scenes look at portfolio planning at AARP.  You’ll walk away with a better understanding of the challenges to communication, collaboration and synergy faced by this unique, vast and vital organization, and you’ll gain a better understanding of how consultants may support a client’s success.


About Our Speaker:

Cheryl R. Cooper, Senior Vice President for Portfolio Management at AARP leads a team which ensures that AARP’s complex organization remains aligned with its strategic goals, and that initiatives and projects are prioritized and resourced accordingly.  She oversees AARP’s portfolios, "My Money”, "My Health”, "My Home and Family”, and "My Personal Time”, ensuring that they fulfill the mission of serving the needs of all persons age 50 and older.

Prior to rejoining AARP in 2011, Ms. Cooper had succeeded legendary civil rights leader Dorothy Height as Executive Director of the National Council of Negro Women. 

Ms. Cooper was previously Chief of Staff at AARP, overseeing the organization's Offices of Strategic Planning, Board Support, and Executive Staff.  Her contributions helped define the roles of AARP’s Board and staff during a time of unprecedented growth in membership, revenue, and political influence.  

A native Washingtonian, Ms. Cooper is a graduate of Georgetown University, and a CPA by training.  She has served on the boards of the Alderwoods Group, the Washington Convention Center Authority, the Duke Ellington School for the Arts, the Georgetown University African American Advisory Board, the Advisory Board of the National Foundation for Teaching Entrepreneurship, and the Board of Governors of the DC Chapter of the Institute of Internal Auditors. In 2004, she received Georgetown’s Samuel Halsey Award as an outstanding African-American graduate.


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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA