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IMC SoCal - LAX Breakfast, May 2012
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Blogging for Business

When: Friday, May 4, 2012
7:30-9:00 AM
Where: The Lakes Golf Course
400 South Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Jennifer Beever

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IMC Southern California
Please join us for the Monthly
LAX-Area Breakfast Meeting
Friday, May 4, 2012


The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, May 2, 2012 to reserve your place, to

Cost: $22 for IMC members. $27 for non-members.

Please make check payable to IMC

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:30 - 9:00 a.m

Blogging for Business

a panel presentation

Every day you hear more and more about the importance of incorporating blogging and content marketing into your marketing strategy. If you want to know how to get started – and how to keep going – don’t miss the May LAX Breakfast. There will be a panel discussion featuring IMC members and bloggers: Jeff Gotro – Polymer Innovation Blog, Jennifer Beever – New Incite Blog and Martha Spelman – Marketing Musings Blog.








      Martha Spelman             Jeff Gotro               Jennifer Beever


Panel Moderator: Bill Swanson

Topics covered will include:

  • Platforms and execution
    • Targeted Topics
    • Determining Your Audience
    • Finding your Voice
    • Frequency
    • Results
    • Blogging on your Website or on a Separate Platform
      • Guest Blogging
      • Blog Promotion
      • Repurposing Material
      • Time Commitment
      • Know your audience

RSVP Via E-mail to Jennifer Beever CMC,


7:00 – 7:30 AM     Arrival and Networking
7:30                        Hot Breakfast Buffet
7:40                        Brief Announcements & Attendee Introductions
8:00                        Program Begins
8:50                        Q&A
9:00                        Adjourn


At The Lakes Golf Clubhouse,
400 South Sepulveda Blvd. El Segundo, Los Angeles, CA, 90245



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Don Matheson CMCChair and CEO, IMC USA
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