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IMC DFW Practice Development Workshop - Improving Strategic Agility - Sep 5
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When: September 5, 2012
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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Practice Development Workshop
#20 of 24









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  • Same price whenever
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  • Guests accompanying a Member pay member's price

About the Practice Development Workshop
The PDW is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
The next workshop in the series is:
PDW 20 - Finding Your New, Strategically Agile
Business Position

BRICs, Clicks and Mortar

Green Initiatives, LEED, and Climate Change

Social Media, Mobile Apps, Virtual Worlds

Off Shoring, Near Shoring, On Shoring

We're not in Kansas anymore.


You've heard the words, read about the changes,
and know there's a place for you.

But how do you get there from here?

And just where is "there”?

And is it the same "there” as other people's "there”?

To survive in today's economic environment, you need to be strategically agile. But how? Join Dr. Cynthia Kalina-Kaminsky and IMC on September 5 to limber up your management consulting practice and skill sets by answering these, and other, questions. During the interactive session, we will work to innovate your consulting practice to meet today's challenges. Everyone will leave with an action item list and a strategic plan to become more agile and competitive. Bring your pencils and paper, your iPads and notebooks, and your engaged selves as IMC-DFW helps you conquer the odds.


Workshop Facilitator

Dr Cynthia Kalina-KaminskyDr Cynthia Kalina-Kaminsky brings a rich background in strategy to this month's PDW with global experience in industry, academia, and government. Her work has improved her clients' competitive advantage and improved their efficiencies.

Cynthia is President of Process & Strategy, a management consultancy she founded in 2001, that focuses on helping tame the uncertainty of today's economic changes by increasing operational performance with improved alignment of strategy, structure, processes, and policies. Under her leadership several U.S. factories are now more competitive on a global scale. She has worked with and trained companies of all sizes in high tech, R&D, healthcare, consumer products, energy, agriculture, and transportation and logistics to innovate processes, strategy, product/service offerings, operations, and project management. Her global experience includes companies in the Middle East, Central America, Asia, and Africa, and of course the USA.

Active in academic and government strategic initiatives, she has: Prepared materials to support a Presidential visit to India, Contributed to a local town's strategy, planning, and community outreach; and Completed a Phase 1 Regional Strategy Initiative with North Texas universities, non-profits, large and small businesses, minority and woman business assistance entities, chambers of commerce, and economic development corporations. The conceptual plan was presented to the Economic Development Administration in Austin. She holds a Ph.D. in Industrial Engineering – Management.


Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.


Session 20 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA