Online Platforms to Create Business, Increase Profit
Social Media for
High Growth Firms
Presented by William Newman and Jennifer Zink
This course contributes to the requirements for CMC certification with the Core Competency focus area of Business Acumen, Advanced Level
$89 for IMC USA Members, $200 for non-Members
For the Three-Webinar Series
Mr. Newman brings 25 years of experience in strategy and operations
planning across multiple industry sectors. He is a Certified Management Consultant since
1995 and has led several consulting practices at Booz & Company, DMR
Consulting, KPMG BearingPoint, and Grant Thornton. Mr. Newman is a
trained SA-8000 social accountability
consultant since 1999
and Social Fingerprint coach
and trainer since 2011. He is a graduate of the Henry Samueli School of
Engineering at UCLA, and received his master’s degree (MBA) at the Conrad
L. Hilton School of Business at
Loyola Marymount University. He is a member of the adjunct faculty at Northwood
University, a participant in theUniversity of Oregon Sustainability
Leadership Program, and a member of the McKinsey QuarterlyExecutive Panel. Mr.
Newman is based in Detroit. You may follow him on Twitter
Jenny Zink serves as a Senior
Manager for Newport Consulting Group in its Market Growth and Entry service, with a specific concentration on marketing communications,
market strategy, and social media campaign approaches. Her professional
work for a large scale technology implementation firm, KPMG/BearingPoint, laid
the basic foundation for her career in marketing and her specialization.
It was here that she joined the marketing team of this organization and
found her true passion; using a mix of digital and traditional mediums to reach
target markets and drive return on
Jenny has been highlighted in BusinessWeek magazine as an up and coming
work-from-home employee. She was also awarded the Silver Beacon Award for
her work to drive return on marketing investment ROMI at one of BearingPoint’s
biggest tradeshows. Jenny Zink received her Bachelor’s Degree in Management
Information Systems from California State University, Chico. Ms.
Zink holds an MBA in Marketing, which she received from Bellevue University.
Ms. Zink makes her home in Northern California. You may follow Jenny
on Twitter (@tazzyd007).