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LAX Breakfast - Leverage LinkedIn for Marketing Success
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Leverage LinkedIn for Marketing Success

When: Friday, November 2, 2012
7:00-9:00 AM
Where: The Lakes Golf Course
400 South Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Jennifer Beever

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IMC Southern California
Please join us for the Monthly
LAX-Area Breakfast Meeting
Friday, November 2, 2012


The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, October 31, 2012 to reserve your place, to

Cost: $22 for IMC members. $27 for non-members.

Please make check payable to IMC

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:00 - 9:00 a.m

Leverage LinkedIn for Marketing Success

With Jeff Gotro CMC

Advanced LinkedIn for Consultants: Leverage the New Features to Grow Your Business


LinkedIn is the fastest growing social media site dedicated solely to professionals. There are over 175 million members and over 75% have a college degree or better. 82 companies in the Fortune 100 use LinkedIn for corporate hiring. Did that grap your attention? LinkedIn isn’t like Facebook or Twitter where you can connect with your friends and share photo’s and your latest adventures. LinkedIn is used to do business. There have been significant improvements in LinkedIn over the last year. The presentation will provide insights into using these advanced features to get consulting business. Key topics to be covered are:

  • Brief review of profile basics
  • Optimize your profile for search (using your 1 to 2 most important keywords)
  • Use the new Endorsements feature
  • Build a Company Page to highlight your Services
  • Participate in Groups to leverage your expertise
  • Showcase your expertise using Answers


The presentation will give you a road map to take action and make your LinkedIn presence increase your business.

About Jeffrey T. Gotro, Ph.D., CMC®

Jeff is the President and founder of InnoCentrix, LLC, a technical and management consulting company that serves the polymer (plastics) industry. Jeff has over thirty years’ experience in polymers having held scientific and leadership positions at IBM, AlliedSignal, Honeywell International, and Ablestik Laboratories. Jeff brings to his clients a solid proficiency in

  • Solving complex technical problems
  • Identifying polymer materials and process solutions for new products
  • Identifying new business development opportunities in the polymer industry
  • Intellectual property strategy and management
  • Leading innovation in biopolymers and bioplastics for environmental sustainability
He has consulting experience with companies ranging from early-stage start-ups to Fortune 50 companies. His unique combination of deep technical knowledge and business experience allow him to drive client projects to commercial success. Jeff holds a Ph.D. in Materials Science from Northwestern University with a specialty in polymer science and is a Certified Management Consultant (CMC®) from the Institute of Management Consultants (IMC-USA).

RSVP Via E-mail to Jennifer Beever CMC,

November 2, 2012

7:00 – 7:30 AM Arrival and Networking
7:30 Hot Breakfast Buffet
7:40 Brief Announcements & Attendee Introductions
8:00 Program Begins
8:50 Q&A
9:00 Adjourn

At The Lakes Golf Clubhouse,
400 South Sepulveda Blvd. El Segundo, Los Angeles, CA, 90245

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA