As an expert in your field,
are you managing your online presence effectively? Grant Goodwin, President of
All Roads Inc. will help position you as a thought leader online. A session
devoted to the development of your position online as a subject-matter expert
will include a highly interactive presentation, lots of Q&A, and and the
offer of a one-on-one brand consultation with one of All Roads’ Personal Online
Our goal is simple: to help you leverage the web and make it
work for you. In this presentation, Grant will provide informative answers to
the following questions (and more):
• Should I be Twittering? Should I have a
Facebook page for my business?
• Where should I appear, and HOW should I appear
when someone ‘Googles’ me?
• How do I protect my name and reputation online?
How do I make a positive first impression online?
• How can I leverage my
knowledge and experience online to become a recognized thought leader in my
• How can I use the web to generate new business, create speaking
opportunities, and sell content as a new revenue stream for my practice?
Participation in this event will also give you access to All Roads' exclusive
personal online-brand assessment tool "Do I Matter." This tool
assesses three important things: credibility in one’s industry, readiness and
attitudes towards being online, and how visible you currently are on
search-engines and social networks. The simple scores generated by the tool
then resource personalized, actionable steps from their database to help
credible professionals make their mark online, one attainable step at a time.
The Do I Matter tool is also an excellent resource leading into the event and
we encourage all participants to maximize your experience by completing the
5-minute assessment before you join us for the live presentation.
See http://www.doimatter.com/ About Grant
Goodwin As a Personal Online Branding Expert and founder of All Roads, Grant
spends every day making the web work for credible executives, professionals,
and business owners across North America. In 2001 Grant started an online
education network that was the first service of its kind to allow undergraduate
students to access graduate level students and professors for academic
This lead to an online content sales business that later expanded
to provide knowledge and content to the advertising industry and Fortune 500
businesses. Grant’s background in online marketing, marketing research, content
development, sales and branding led him to better understand the opportunities
that are provided online for those that have a great product or service but
When Grant found experts and thought leaders seeking him out
for advice on the web it became clear that there was market for a full service
agency to assist the ‘credible individual’ that were not visible online. About
All Roads All Roads specializes in developing and managing the personal brands
of thought leaders online. Essentially, we make people who matter offline,
We capture the best thinking of experienced thought leaders and
publish it online in such a way that online exposure is both protected and
focused around a specific topic of expertise. When potential clients search for
you, or search for the knowledge you have, your content appears. Our clients
spend less than one hour each month with us, and reap the rewards of positive
online brand exposure through our content development, instructional coaching
and online promotion services.