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IMC-Houston: Personal Online Branding for Thought Leaders
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11/9/2012
When: 11/9/2012
11:15am - 1:00pm
Where: Houston Marriot West Loop by the Galleria
1750 West Loop
South Houston, Texas  77027
United States


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As an expert in your field, are you managing your online presence effectively? Grant Goodwin, President of All Roads Inc. will help position you as a thought leader online. A session devoted to the development of your position online as a subject-matter expert will include a highly interactive presentation, lots of Q&A, and and the offer of a one-on-one brand consultation with one of All Roads’ Personal Online Branding Experts.

Our goal is simple: to help you leverage the web and make it work for you. In this presentation, Grant will provide informative answers to the following questions (and more):

• Should I be Twittering? Should I have a Facebook page for my business?

• Where should I appear, and HOW should I appear when someone ‘Googles’ me?

• How do I protect my name and reputation online?

• How do I make a positive first impression online?

• How can I leverage my knowledge and experience online to become a recognized thought leader in my field?

• How can I use the web to generate new business, create speaking opportunities, and sell content as a new revenue stream for my practice?

Participation in this event will also give you access to All Roads' exclusive personal online-brand assessment tool "Do I Matter." This tool assesses three important things: credibility in one’s industry, readiness and attitudes towards being online, and how visible you currently are on search-engines and social networks. The simple scores generated by the tool then resource personalized, actionable steps from their database to help credible professionals make their mark online, one attainable step at a time.

The Do I Matter tool is also an excellent resource leading into the event and we encourage all participants to maximize your experience by completing the 5-minute assessment before you join us for the live presentation.

See http://www.doimatter.com/ About Grant Goodwin As a Personal Online Branding Expert and founder of All Roads, Grant spends every day making the web work for credible executives, professionals, and business owners across North America. In 2001 Grant started an online education network that was the first service of its kind to allow undergraduate students to access graduate level students and professors for academic assistance.

This lead to an online content sales business that later expanded to provide knowledge and content to the advertising industry and Fortune 500 businesses. Grant’s background in online marketing, marketing research, content development, sales and branding led him to better understand the opportunities that are provided online for those that have a great product or service but minimal exposure.

When Grant found experts and thought leaders seeking him out for advice on the web it became clear that there was market for a full service agency to assist the ‘credible individual’ that were not visible online. About All Roads All Roads specializes in developing and managing the personal brands of thought leaders online. Essentially, we make people who matter offline, matter online.

We capture the best thinking of experienced thought leaders and publish it online in such a way that online exposure is both protected and focused around a specific topic of expertise. When potential clients search for you, or search for the knowledge you have, your content appears. Our clients spend less than one hour each month with us, and reap the rewards of positive online brand exposure through our content development, instructional coaching and online promotion services.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA