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IMC DFW Consultant's Workshop - How to Become a Certified Management Consultant - Dec 5
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When: December 5, 2012
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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Consultant's Workshop
#23 of 24









We're making it easier to attend!

  • Same price whenever
    you register
  • Guests accompanying a Member pay member's price

About the Consultant's Workshop
The Consultant's Workshop is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
The next workshop in the series is:
CW 23 - How to Become a
Certified Management Consultant

Thanks to the magic of today's technology, come participate in a live, interactive video presentation about becoming a CMC.

Clint Burdett, IMC USA Certification Chair, will join our workshop via a live internet video connection.
He'll answer questions, outline the process, and provide resources that will enable you to earn the CMC.



Workshop Facilitator

Clint Burdett, CMC

Clint Burdett CMC®
is an expert strategic planning facilitator who guides management through a team planning process for integrated strategic, operational and implementation plans. He teaches the strategy formulation process and is a strategic planning consultant, a coach and trusted advisor on strategy, leadership and communication issues for CEOs and their senior Vice Presidents.

His firm, Clint Burdett Strategic Consulting, was established in 1995, and helps planning teams become more innovative, focused on customer and market opportunities. He helps senior leaders formulate their best strategy, set strategic and operational objectives and align the senior management team. His analytical specialties are strategic planning, customer and industry analyses, business model financial analyses, business design, focus group facilitation/analyses and ISO/IEC standard conformity. From to 1995 to 2009, he has taught over 50 strategic planning seminars to leaders from small, medium and large businesses to prepare them to formulate strategies, where he analyzed best practice in a wide variety of sectors.

Clint is the Certification Chair for IMC USA and is also a Trustee for the International Council of Management Consultant Institutes (ICMCI) and its representative to the 17024 WG of the International Accrediation Forum (IAF).

He is an ideal speaker for this workshop as he has a long list of accomplishments that involve strategic development and operational execution from the turnaround and repositioning of failing businesses to the start-up and exponential expansion of new businesses. He is presently a board member for two companies and a member of CEO Netweavers - Dallas Chapter, the Founder and Chair for the Netweaver New Business Development Group of CEO Netweavers, and is an evaluator and mentor for North Texas’ Regional Center for Innovation and Commercialization.

Find out more at


Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.


Session 23 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA