Energize Your "Personal Online Brand!”A Workshop for Management Consultant Thought Leaders
Thursday, March 21, 2013
5990 Stoneridge Mall Road
Pleasanton, California 94588
Cost: $45 for IMC Members and $55 for Non IMC Members
Registration Opens February 26
Today, if you’re not on line in a manner that sets you apart, you could be hurting your business. How can you present yourself in a way that attracts positive attention and encourages people to connect with you? Engaging people in our data overload environment can be a challenge.
Are you perceived as an expert in your field? Are you effectively managing your marketing and branding presence? In our Thursday, March 21st session you will learn:
· To market online by "teaching” and "engaging”.
· To create brand-friendly content and a pleasing user experience.
· To manage your appearance on search engines.
· To take steps that lead to "buying conversations” with clients and prospects, and makes it easier for people to refer you to others.
· To leverage online content across every dimension of your business.
· That online thought leadership translates into speaking and content sales opportunities.
Join us on Thursday, March 21 for an afternoon devoted to developing and advancing your credibility online as a thought leader and subject matter expert. The workshops includes access to All Roads’ personal online brand assessment tool ("Do I Matter”), a conceptual overview of the Personal Online Branding strategy, a hands-on individualized workshop, a custom brand consultation kit, and a one-on-one online brand consultation with an All Roads’ Personal Online Branding expert.
Event Details 1:00 – 1:30 pm – Structured Networking
1:30 – 4:30 pm – Interactive Presentation
Grant Goodwin, President of All Roads Inc in Ontario, Canada, developed IMC NorCal’s workshop materials for our Thursday, March 21st program. His company helps consultants achieve visibility amidst information clutter, position themselves to build and maintain trusting relationships, and differentiate themselves from competitors in the market. They assist in creating rich online content that informs and teaches within their clients’ areas of expertise, positioning the consultant as a subject matter expert, and fostering a preference among prospects seeking an expert to solve complex problems. As Founder of All Roads,
Grant Goodwin spends every day helping executives, professionals, and business owners across North America use on line strategies and tools to achieve high levels of visibility. Grant’s background in online marketing, marketing research, content development, sales and branding led him to better understand the opportunities provided online for those that have a great product or service but minimal exposure.
When Grant realized subject matter experts and thought leaders were increasingly seeking him out for advice on how to better use the today’s technology effectively to find business, it became clear that there was a market for a full service agency to assist individuals who are skilled, but invisible online.
To get "read ahead” information and ideas you can use visit AllRoads at http://allroads.me/
To take "Do I Matter?”, AllRoads on line assessment of where you stand go to https://doimatter.com/