A NEW Academy Course
"How to Create a Book Proposal"
Presented by Lynda McDaniel and Virginia McCullough
This course contributes to the requirements for CMC certification with the
Core Competency focus area of Consulting Skills and Tools, Advanced level
$29 for IMC USA Members, $79 for non-Members
A book proposal
is essential for marketing a book to agents and publishers, but it’s equally
valuable for those self-publishing. You’ll learn the key components that help
you create a powerful book proposal package. In addition, your book proposal
will do double duty as an easy-to-use planning and organizing tool that boosts
productivity and helps you start your book fast and stay on track to finish
We will show you how to:
- Build a working
chapter outline—your book’s GPS
content into manageable chunks
- Identify places
to plunge in and start your first draft
your book’s premise and promise
- Turn the
proposal into a productivity-boosting tool
- Discover and
fill gaps in research and information
- Study the competition
to find your niche and market-segment edge
- Define your primary
readers and discover your secondary markets
strategies to target literary agents and traditional publishers
- Write a bang-up
bio to use in your proposal, Web site, and more
- Create your
promotion plan—and keep adding to it
Lynda McDaniel, founder and director of the Association for
Creative Business Writing, brings more than 25 years of writing, teaching, and
learning to her webinars.
Lynda has written 1,000 feature articles for major
publications, and she is the author of a dozen books, including her
award-winning "Words at Work: Powerful business writing delivers increased
sales, improved results, and even a promotion or two" (which took top honors
from the National Best Books Awards).
Lynda’s long career as a journalist includes feature articles
for magazines and newspapers such as Associations Now, Southern Living, Country
Living, Yoga Journal, Law & Politics, American Cinematographer,
AmericanStyle, NICHE, Atlanta Journal Constitution, Charlotte Observer, Seattle
Post-Intelligencer, and washingtonpost.com.
Virginia McCullough broke into book publishing with her first coauthored
books, "TMJ Syndrome: The Overlooked Diagnosis," with A. Richard
Goldman, DDS and "Touch: A Personal Workbook" (Open Arms Press), with
Greg Risberg, MSW. More books followed, including "A Consumer’s Guide to
Alternative Health Care" (Bob Adams), co-authored with Craig Clayton, and
"When the Wrong Thing is Right" (MasterMedia), with Sylvia Bigelsen,
Ed.S. She’s the sole author of "Testing and Your Child" (NAL, 1994).
In 2005, McGraw Hill released "Coping With Chemotherapy and
Radiation," the fifth update of a cancer therapy book written with Daniel
Cukier, MD and two other doctors.
has written eleven books for neurologist and smell and taste specialist, Alan
R. Hirsch, M.D.
Over the last three
decades, Virginia has written or "rewritten” well over 100 books and edited
many more. Regardless of subject matter, Virginia’s work with clients can begin
at any stage, from developing a fresh idea to producing a book proposal package
to adding the polish to a finished project and making it shine!