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Academy Webinar: Success Story - Yours!
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Academy Webinar:  Success Story - Yours!

Academy Webinar: Success Story - Yours! Presented by Lynda McDaniel and Virginia McCullough

4/2/2013
When: Tuesday, April 2, 2013
From 1:00 until 2:30 PM Eastern
Where: IMC USA Academy Webinar
Contact: Academy Support, 775-853-4666


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A NEW Academy Course

"Success Story - Yours!"

Presented by Lynda McDaniel and Virginia McCullough

 This course contributes to the requirements for CMC certification with the
Core Competency focus area of Managing Client Relationships, Early level


$29 for IMC USA Members, $79 for non-Members

Storytelling is a hot topic today. That’s because we now understand that stories activate the brain in ways that make our information, messages, and explanations stick. In this webinar, you’ll take away an understanding of the power of stories and how to use them in your business-related writing. You’ll receive dozens of tips and techniques on storytelling that will add oomph to your newsletters, articles, blogs, books—even meetings and presentations. You’ll learn how to:
  • Set yourself apart with stories (most people overlook this easy and fun tool to engage readers)
  • Tell stories that trigger emotions—where we buy and buy in
  • Create stories that resonate in personal ways that make your messages memorable
  • Use story variations such as brief anecdotes and case studies to breathe life into material that could be dull—but stories will make it shine     
  • Pinpoint opportunities for adding stories to increase impact
  • Deconstruct a story to learn how to hook your readers, keep them reading/listening and eagerly waiting for the resolution  
  • Create a call to action to end a story to ensure the results you want
  • Present stories in stages to boost their impact
  • Build a story inventory to capture new stories for when you need them later (in articles, blogs, books, and speaking engagements)
  • Perk up your writing with similes, likely scenarios, and what ifs
  • Enhance a story’s appeal with rhythm, alliteration, and sensory detail 

 

 Lynda McDaniel, founder and director of the Association for Creative Business Writing, brings more than 25 years of writing, teaching, and learning to her webinars.

Lynda has written 1,000 feature articles for major publications, and she is the author of a dozen books, including her award-winning "Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two" (which took top honors from the National Best Books Awards).

Lynda’s long career as a journalist includes feature articles for magazines and newspapers such as Associations Now, Southern Living, Country Living, Yoga Journal, Law & Politics, American Cinematographer, AmericanStyle, NICHE, Atlanta Journal Constitution, Charlotte Observer, Seattle Post-Intelligencer, and washingtonpost.com.

 

Virginia McCullough broke into book publishing with her first coauthored books, "TMJ Syndrome: The Overlooked Diagnosis," with A. Richard Goldman, DDS and "Touch: A Personal Workbook" (Open Arms Press), with Greg Risberg, MSW. More books followed, including "A Consumer’s Guide to Alternative Health Care" (Bob Adams), co-authored with Craig Clayton, and "When the Wrong Thing is Right" (MasterMedia), with Sylvia Bigelsen, Ed.S. She’s the sole author of "Testing and Your Child" (NAL, 1994). In 2005, McGraw Hill released "Coping With Chemotherapy and Radiation," the fifth update of a cancer therapy book written with Daniel Cukier, MD and two other doctors.

Virginia has written eleven books for neurologist and smell and taste specialist, Alan R. Hirsch, M.D.

Over the last three decades, Virginia has written or "rewritten” well over 100 books and edited many more. Regardless of subject matter, Virginia’s work with clients can begin at any stage, from developing a fresh idea to producing a book proposal package to adding the polish to a finished project and making it shine!

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA