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Academy Webinar: Boring to Brilliant!
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Academy Webinar: Boring to Brilliant!

Academy Webinar: Boring to Brilliant! Presented by Lynda McDaniel and Virginia McCullough

When: Tuesday, May 14, 2013
From 1:00 until 2:30 PM Eastern
Where: IMC USA Academy Webinar
Contact: Academy Support, 775-853-4666

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A NEW Academy Course

Boring to Brilliant!

Presented by Lynda McDaniel and Virginia McCullough


This course contributes to the requirements for CMC certification with theCore Competency focus area of Consulting Skills and Tools, Early level

$29 for IMC USA Members, $79 for non-Members


Learn How to write attention-grabbing traffic-building articles, blogs, books, reports, and even e-mail!

When you complete this webinar, you'll know how to:

1.    Use a proven method over and over to write all kinds of engaging content
2.    Break down the writing process into manageable pieces
3.    Tap into that marvelous brain of yours to uncover buried treasure
4.    Imitate to innovate–explore powerful writing from writers you admire so you can write that way too
5.    Craft exciting headlines and bold introductory paragraphs that hook your readers
6.    Keep your middle from sagging with proven techniques  (The beginning may hook your readers, but you can lose them midway with ho-hum content.)
7.    Introduce similes, alliteration, rhymes, and rhythm to engage and inform
8.    Empower your ending—so your readers keep reading and take action


 Lynda McDaniel, founder and director of the Association for Creative Business Writing, brings more than 25 years of writing, teaching, and learning to her webinars.

Lynda has written 1,000 feature articles for major publications, and she is the author of a dozen books, including her award-winning "Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two" (which took top honors from the National Best Books Awards).

Lynda’s long career as a journalist includes feature articles for magazines and newspapers such as Associations Now, Southern Living, Country Living, Yoga Journal, Law & Politics, American Cinematographer, AmericanStyle, NICHE, Atlanta Journal Constitution, Charlotte Observer, Seattle Post-Intelligencer, and


Virginia McCullough broke into book publishing with her first coauthored books, "TMJ Syndrome: The Overlooked Diagnosis," with A. Richard Goldman, DDS and "Touch: A Personal Workbook" (Open Arms Press), with Greg Risberg, MSW. More books followed, including "A Consumer’s Guide to Alternative Health Care" (Bob Adams), co-authored with Craig Clayton, and "When the Wrong Thing is Right" (MasterMedia), with Sylvia Bigelsen, Ed.S. She’s the sole author of "Testing and Your Child" (NAL, 1994). In 2005, McGraw Hill released "Coping With Chemotherapy and Radiation," the fifth update of a cancer therapy book written with Daniel Cukier, MD and two other doctors.

Virginia has written eleven books for neurologist and smell and taste specialist, Alan R. Hirsch, M.D.

Over the last three decades, Virginia has written or "rewritten” well over 100 books and edited many more. Regardless of subject matter, Virginia’s work with clients can begin at any stage, from developing a fresh idea to producing a book proposal package to adding the polish to a finished project and making it shine!

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA