A NEW Academy Course
Top 10 Techniques for Business Writing That Rocks!
Presented by Lynda McDaniel
This course contributes to the requirements for CMC certification with the Core Competency focus area of Consulting Skills and Tools, Early level
$29 for IMC USA Members, $79 for non-Members
Words are our wardrobe at work. Today, we have fewer opportunities to meet people face-to-face or even speak on the telephone. So, we form an impression of them from the clues we have—their written words. In a nanosecond, our brains conjure a picture from those words—of the writer and the company he or she represents.
After this webinar, you’ll snare skimmers and retain readers when you:
- Jump-start your writing—and save
- Respect your readers so they
- Get to the point quickly
- Write faster and increase your
- Refresh your fundamentals (punctuation
and grammar goofs that make you look sloppy)
- Use e-mail tips and tricks
to get fewer e-mails--and better results!
- Adopt the right tone for
- Write attention-grabbing,
traffic-building content for your blog, articles, books, e-books,
newsletters, reports, proposals--whatever you write at work
- Edit and review like a pro
to leave the best impression
- Take breaks to refresh and
rejuvenate your writing
Lynda McDaniel, founder and director of the Association for
Creative Business Writing, brings more than 25 years of writing, teaching, and
learning to her webinars.
Lynda has written 1,000 feature articles for major
publications, and she is the author of a dozen books, including her
award-winning "Words at Work: Powerful business writing delivers increased
sales, improved results, and even a promotion or two" (which took top honors
from the National Best Books Awards).
Lynda’s long career as a journalist includes feature articles
for magazines and newspapers such as Associations Now, Southern Living, Country
Living, Yoga Journal, Law & Politics, American Cinematographer,
AmericanStyle, NICHE, Atlanta Journal Constitution, Charlotte Observer, Seattle
Post-Intelligencer, and washingtonpost.com.