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Marketing: Rewired…Transition from Traditional to Digital
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5/10/2013
When: 5/10/13
7:15am - 9:00am
Where: Denver Athletic Club
1325 Glenarm Place
Denver, Colorado 
United States


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Marketing is profoundly changing....at a historical pace. Old "interruption" styles of advertising with newspaper ads, telemarketing and other forms of "traditional" marketing are being replaced with new "attraction" marketing channels such as Facebook, YouTube, Flickr, Twitter and new ones every day.

How does a consultant keep up? This session will help you understand how these new social media channels interact with your existing marketing plan and unique positioning. You will learn to think more like a marketer and less like an advertiser… and become a marketing "thinker” and "doer”.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA