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IMC SoCal - Orange County Chapter Breakfast, May 2013
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How to Use Social Media to Target Potential Consulting Clients

When: Thursday, May 9, 2013
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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IMC Orange County
Don't miss our May 9, 2013 Orange County Breakfast!
Thursday, May 9, 2013
Mimi's Café, Irvine, 7:00 to 9:00 a.m.


Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405.
Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

$10 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.

Via email to Harald Weiss,


All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.


About IMC Orange County

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

How to Use Social Media to Target
Potential Consulting Clients

With Gary Calvaneso, Marketing Expert, Author and Speaker

LinkedIn and other social media are now well known as means to be found by potential consulting clients. But did you know that social media can also be used to target and penetrate specific companies that you have already identified as you potential consulting clients?

To learn how to use social media to target clients, join us at our IMC Orange County breakfast meeting on May 9, as Gary Galvaneso, marketing, branding and social media expert, shares the use of a social media process that he has developed over several years as part of his volunteer work at the Career Coaching and Counseling Ministry of Saddleback Church. While his efforts have been based to help people "in transition," they are equally applicable to self-employed professionals. Gary's Targeting Companies process will help you to:

  • Create a targeted marketing plan to identify your transferable skills, experience and goals, and relate them to clients.
  • Research the companies and industries that you decide to target.
  • More effectively use LinkedIn and social media search tools.
  • Leverage your network of social contacts as your resources
All are welcome, not just IMC members. This will not only be a great learning experience, but also an opportunity for you to network with your fellow consultants and other self-employed professionals in the Greater Orange County area. Think about the potential consulting clients that you would like to target using social media.

About Gary Calvaneso, Marketing Expert, Author, Speaker 

Gary Calvaneso is a marketing executive with over 30 years of global experience and leadership with medical device, aerospace, defense and technology companies. He is the author of an upcoming book, "Marketing is NOT Sales – It’s the Marketing Strategies that Get Results”. He has appeared in local newspapers such as the Orange County Register and Orange County Business Journal, as well as national media such as the Wall Street Journal and on ABC News. Over his career, he has written numerous published articles for industry trade magazines. An expert in the use of LinkedIn and social media, he has made these a central element of the Career Coaching and Counseling Ministry at Saddleback Church..




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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA