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IMC SoCal SFV Breakfast - How To Be Your Own PR firm
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How To Be Your Own PR firm

When: Friday, June 21, 2013
7:30-9 AM
Where: Greenberg & Bass
16000 Ventura Blvd., Suite 1000
Encino, California  91436
United States
Contact: Jerry Savin CMC

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IMC Southern California
Please join us for the San Fernando Valley  
Breakfast Meeting
Friday, June 21, 2013


Greenberg & Bass
16000 Ventura Blvd.,
Suite 1000,
Encino, CA, 91436

RSVP by Wednesday, June 19 to reserve your place, to

Cost: $15 for IMC members. $20 for non-members.

Please make check payable to IMC

About the San Fernando Valley
Breakfast Meetings

The San Fernando Valley Breakfasts occur on the 3rd
Friday of each month
from 7:30 - 9:00 a.m

How To Be Your Own PR firm

With Sharon Berman

Some professionals seem to get all the coverage. Why? Because they have learned what it takes to attract media attention. You can, too.

"How To Be Your Own PR firm" will show you how to leverage your knowledge to increase your visibility and reinforce your credibility by:

  • Positioning yourself as an expert spokesperson.
  • Publishing articles with you as the author.
  • Obtaining feature articles about you and your firm.

About Sharon Berman

Presenter Sharon Berman is the Principal of Berbay Corp., a marketing and public relations firm specializing in working with professional services firms. Founded 17 years ago, Berbay creates the visibility and credibility that fuel revenue growth.

Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in theLos Angeles TimesandWall Street Journal, among other publications. - See more at:

Bring a breakfast topic that interests you for 2013. There will be networking, coffee, juice and breakfast pastries, and a provocative discussion led by Chris Christensen. The cost remains $20 for members and $25 for non-members. Everyone is welcome. We promise an interesting and informative time for all.

Email your reservations to Jerry Savin - (so we know how much coffee and rolls to bring).

June 21, 2013, 7:30 AM

At Greenberg & Bass, 16000 Ventura Blvd., Suite 1000, Encino, CA, 91436

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA