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The Consultants Workshop : Branding and Marketing Strategy
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When: July 3, 2013
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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Workshop: Branding and Marketing Strategy for consultants





Presenting the Consultant’s Workshop, July 3rd7:30 AM Share, Learn, Grow

Marketing Your Consultancy II - Branding and Marketing Strategy

Presented by one of the most respected business leaders in DFW


Vin Hoey 

The power of branding is often overlooked by individual practitioners and small consulting partnerships. At the same time, it is one of the most important ingredients to building or expanding a successful consultancy. Even well established consultants can boost reach and impact of their business by building consistent brand recognition and developing effective marketing strategies. The July 3 workshop will give you a clear understanding of critical aspects such as:

·                    Tools to position your business and to help shape marketing strategies

·                    Branding and brand building

·                    Creating brand awareness

·                    Development of marketing strategies

·                    Importance of consistency 



As managing director of Strategic4sight, Vin Hoey brings a wealth of experience in corporate strategy development, brand strategy and positioning, organization naming, market research, employee communications and crisis management.

He also serves as a Senior Partner with M&A Partners. An expert on high-change environments, Vin spearheaded the integrated employee, customer, news media and community communications programs for 15 ExxonMobil Chemical Company acquisitions, divestments and joint ventures.

Following a long marketing and corporate communications career with ExxonMobil, he served in the senior brand strategy role with the United Way of Metropolitan Dallas. He has taught new business development to small business owners and professionals and has written articles on change management for industry publications.

Vin holds a BA degree from DePauw University and an MBA from Carnegie Mellon University.


Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA