The Consultant's Workshop: Reach Your Target Audience
Presenting the Consultant’s Workshop, August 7th7:30 AM Share, Learn, Grow
Marketing Your Consultancy III - Reach Your Target Audience
Back by popular demand with an engaging, informative presentation …
Even the most powerful value message will go unnoticed unless it is effectively communicated to current and prospective clients. Many individual practitioners and small consultancies struggle with finding and consistently executing the right approach to reach their audience.
This month’s workshop provides ideas and techniques for creating the marketing tools you need to communicate your consultancy’s message and brand promise to your clients and prospects. Learn how to effectively leverage current technologies that get your brand known and your value message understood: · Create brochures · Run e-mail campaigns and direct mailings · Send newsletters · Set up and maintain an attractive web site· Develop a social media presence· Discover the power of promotional marketing
About Judy Bragg
For over 25 years, Judy Bragg, President and Founder of Bragg Resources, has been using her extensive background in marketing, banking, and information technology to work with companies of all sizes—from Fortune 50 corporations to sole proprietorships—helping them attract new clients, motivate employees and increase tradeshow ROI. She is also the creator of the "Stay In Touch… Stay In Front” marketing system, which helps companies of any size develop and maintain a "drip campaign” of letters, emails, cards and promotional items designed to keep a steady flow of customers coming in.