In this engaging and interactive keynote talk, Brad shares his experience from over two decades as a business owner, executive, and consultant, and provides step-by-step instructions on how to overcome the insidious effects of entitlement and create an engaged workforce that will significantly improve your organization’s profitability, employee retention, and overall culture.

In terms of practical application, his talk focuses on three key areas:

o The Right Education: Teaching employees the fundamentals of business and finance, how their company makes money, and how they add (or take away) value.

o The Right Measures: Identifying the organization’s Key Performance Indicators (with an emphasis on leading, activity-based measures), creating scoreboards, and forecasting results in an environment of high visibility and accountability.

o The Right Incentives: Creating broad-based incentive plans that are self-funding (by virtue of the first two components), and that clearly align employees’ behavior to the organization’s business and financial objectives.