From "Hello” to "Let’s Do Business”: Communication Techniques and Skills That Really Work!
Presentation Files will be posted after the event
You know you need specialized communication skills to get business, find good people to team with, and satisfy clients, but these all seem so broad that it’s hard to get a clear fix on what to do and how. In IMC NCR’s participatory program on Oct. 10, you’ll not only learn new, effective ways to understand and handle these needs; you’ll get customized practice under expert guidance.
For starters, the old one-size-fits-all elevator speech was the germ of a valid idea—needing to present ourselves concisely in a way that piques interest—but woefully oversimplified. Everyone’s done too many things for too many types of clients for that to work, and even recognizing the need for multiple intriguing thumbnails, how do we know which to use? At this session you’ll learn both.
Also, most of what we’ve "learned” about professional communication neglects the need to treat networking as analytically and skillfully as prospects or referral sources. You’ll learn that, too.
And what next? How do we flesh out that initial picture to clearly, advantageously differentiate ourselves from all other contenders? And especially, how do we do it without lapsing into "sales-pitch mode” (evoking sales resistance)? We’ll also cover that.
Karlyn Lothery, our October guest program guide—she’ll do much more than talk; you’ll practice the techniques she’ll share—will help you learn to capture interest of clients, referral prospects, and partners. Her "Four Steps to Yes!” will help you deftly position and sell your business (without seeming to sell), motivating prospects towards a natural "yes!” You’ll leave this interactive session with key tools to improve your capture rate and revenue, including:
- How to strategically plan for a networking event;
- Skills to design multiple pitches, each designed to appeal distinctly to a unique prospect, client or situation;
- How to select the kind of pitch you need to give to each specific listener;
- How to create new elevator pitches, decide which to use, and practice with others.
- What to do after the initial contact to make yourself the logical choice for a target engagement.
We invite you to bring specific situations from your own practice to use in the session.
Our Program LeaderKarlyn Lothery, founder/CEO of Lothery & Associates, LLC, is a respected communication expert, public speaker, and author. She has over 15 years of highly varied experience in communications and diversity training, and a passion for coaching clients to communication excellence. After starting as a television news anchor and reporter, Karlyn shifted to life behind the camera and in front of live audiences as a communication consultant and trainer. Among her many accomplishments, she was the US Tennis Association’s first Chief Diversity Officer, which led serendipitously to helping USTA on an organizational level with international cross-cultural communication problems. She has also served as an adjunct professor at her alma mater, Georgetown University.
LOCATION: LeMeridien is conveniently located in Arlington, VA. Just minutes from Washington, DC and only 0.2 miles to the Rosslyn Metro. From Metro, walk north toward Key Bridge and cross North Lynn Street.Register early (by midnight Sunday the week of the event) and get a $10 Discount.
METRO: ROSSLYN (Exit East side, left (north). L on North Moore, right (east) on 19th Street, 1.5 blocks to hotel on left.)
DRIVING: Map and Driving Directions
PARKING: Hotel underground self-parking garage; enter on Nash Street, $20.00/day. Hotel valet $25.00. On street Pay-to-Park where available.