How To Be Your Own PR Firm
With Sharon Berman
Some professionals seem to get all the coverage. Why? Because they have learned what it takes to attract media attention. You can, too.
"How To Be Your Own PR firm" will show you how to leverage your knowledge to increase your visibility and reinforce your credibility by:
- Positioning yourself as an expert spokesperson.
- Publishing articles with you as the author.
- Obtaining feature articles about you and your firm.
The Lakes Golf Course & Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245
Cost: $22 for IMC members. $27 for non-members.
Reservations may be made online: http://www.imcusa.org/store/view_product.asp?id=2293671
RSVP by Wednesday, January 8, 2014 to reserve your place
For more information, contact Jerald Savin CMC, firstname.lastname@example.org
About Sharon Berman
Presenter Sharon Berman is the Principal of Berbay Corp., a marketing and public relations firm specializing in working with professional services firms. Founded 17 years ago, Berbay creates the visibility and credibility that fuel revenue growth.
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in theLos Angeles TimesandWall Street Journal, among other publications. - See more at http://www.berbay.com.