In this lively and
interactive workshop, Dr. Jeanne Jacobs will lead you through each step of her
SPARK approach to presentational speaking.
Dr. Jacobs will teach you
time-honored and well-honed strategies for preparing and delivering persuasive
presentations that prioritize your client’s wants and needs, while focusing on
mutually beneficial outcomes for all.
At the conclusion of this workshop, you
will have an easy-to-follow template you may use to present to two or two
thousand people. It will guides you through the process of:
presentation goals: Learn how to quickly identify your goals for any
presentation. Having a clear vision of what you want to accomplish from the
very beginning enables you to easily customize and edit your presentation so
that everything you say and do leads you and your client toward your desired
Prioritizing your client’s wants and needs: Discover how to
efficiently ascertain key characteristics about your client. Identifying client
key factors unique to their particular situation allows you to create a
personalized presentation that will engage and motivate them.
key ideas: Find out how an organized presentation bolsters the persuasive power
of your message. Creating a logical flow of ideas provides a road map for your
presentation that is easy for you and your client to navigate while ensuring
that you stay in the driver’s seat from beginning to end.
persuasive strategy: Figure out how to motivate your clients in an authentic
and ethical way. Incorporating persuasive appeals into your presentation
demonstrates to your clients that you are credible, trustworthy, and aware of
their specific wants and needs.
Knowing your delivery strengths and putting
them to good use: You will take an inventory of your presentation strengths and
learn how to develop a unique delivery style that showcases your best
attributes while captivating your client.