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Academy Webinar - Use Effective Content To Stand Out As A Thought Leader
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How consultants can generate thought-leadership content: articles, blogs, info-graphics, videos, audio files, e-books, print books; how to build motivation through instilling “fear” or “greed” (or both!); content themes -- Trend, News Analysis, How-To and Case Study; how to use similar content in multiple ways

1/28/2014
When: 1/28/2014
1:00 PM
Where: Use Content To Stand Out As A Thought Leader
Contact: Don Scellato CMC FIMC
510-523-1141


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Course Objective/Value

By the end of this workshop, you’ll have a good idea of your next steps in building a thought leadership profile of your own.

Outline

1. Why management consultants need to stand out as thought-leaders

2. How prospective clients search for expertise today -- and the importance of Google rankings and online evidence of thought leadership

3. Some of the vehicles available -- such as articles, blogs, info-graphics, videos, audio files, e-books, slide shows and print books

4. How (and why) your content needs to build motivation through instilling "fear” or "greed” (or both!)

5. Some of the themes for your content -- the Trend, the News Analysis, the How-To and the Case Study among them

6. Ways to make it happen -- including working with a social media guru, ghostwriter, copy editor, proofreader

7. Leverage -- how to use similar content in multiple ways to meet others’ learning styles

Carl Friesen Bio

Journalism background -- Journalism degree, three years’ fulltime as writer and editor, indicate I understand how to develop and tell a story
Business background -- MBA, CMC, three years’ experience in sales, shows me how to motivate clients to take action
15 years of experience helping business professionals market their expertise  -- five years in Media Relations on staff with KPMG, three years with the global engineering firm Golder Associates, the rest independent consulting
Four books on how professional services firms and independent professionals can market themselves as thought-leaders, most recently Your Expertise Edge
http://www.amazon.com/dp/1484040805/ref=rdr_ext_tmb

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