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C2M Live! Articulating your Overpromise
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“Articulating your Overpromise: How to ensure that potential clients understand and value your uniqueness” presented by Rick Barrera

When: Wednesday March 26th
4pm EDT (1pm PDT)
Where: C2M Live Webinar

Online registration is closed.
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Join us for a 1 hour webinar and discussion:

"Articulating your Overpromise:

How to ensure that potential clients understand and value your uniqueness”

Would you like your clients to realize that you are in a category of one? Would you like them to realize that they cannot get what you offer anywhere else? Do you want them to instantly know when they should refer you to others? Would you like to have a unique profile on LinkedIn and Facebook that attracts clients instantly?

In this fast-paced, hands-on, deep-dive, super-hyphenated session, Rick Barrera will help you discover the ONE THING that separates you from every other consultant on the planet…and how to articulate it. He’ll start with a series of questions to uncover your brand essence and then walk you through the process of getting your Overpromise surrounded followed by the process for getting the articulation right.

Then Rick will show you how to leverage your Overpromise at Critical Client TouchPoints to drive your uniqueness home to win more engagements and fatten your bottom line. Don’t miss this opportunity to get your brand exactly right, once and for all!

Rick Barrera

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, American Girl, Minute Clinic, Lexus, Google, Starbucks and ZipCar will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems to accelerate their revenue growth. His impressive client list includes Abbott Labs, Ameriprise, AutoCrib, AutoZone, Bayer, Caterpillar, IBM, Husqvarna, Intel, Merrill Lynch and Verizon.

In his newest bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Barrera illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time.

Rick is also co-author of "Non-Manipulative Selling” published by Prentice-Hall and "Collaborative Selling” published by John Wiley and Sons. He is also the author of "The Dollars and Sense of Exceptional Service Delivery.”

He is married to an extraordinary professional chef and lives with his two Perfect-Angel-Genius-Children in Rancho Santa Fe, CA.


How C2M Live! works

Every month we’ll host a live one-hour webinar on topics of interest to you. We know that your schedule is busy – that’s why we’re offering a live session at two different times during the month.

Each session features a seasoned expert discussing current issues that you’ll find practical, useful and thoughtful.

If you miss a session, just download the podcast!

Then continue in the conversation after the session on our IMC USA LinkedIn group, where you’ll get to chat with fellow participants and the presenter.

And don’t forget to take the follow-up survey that will arrive in your e-mail shortly after the session – we value your feedback.

Join the community, learn something new and meet other talented professionals like yourself!

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA