Join us for a 1 hour webinar and discussion:
"Articulating your Overpromise:
How to ensure that potential clients understand and value your uniqueness” Would
you like your clients to realize that you are in a category of one?
Would you like them to realize that they cannot get what you offer
anywhere else? Do you want them to instantly know when they should refer
you to others? Would you like to have a unique profile on LinkedIn and
Facebook that attracts clients instantly?
In this fast-paced,
hands-on, deep-dive, super-hyphenated session, Rick Barrera will help
you discover the ONE THING that separates you from every other
consultant on the planet…and how to articulate it. He’ll start with a
series of questions to uncover your brand essence and then walk you
through the process of getting your Overpromise surrounded followed by
the process for getting the articulation right.
Then Rick will
show you how to leverage your Overpromise at Critical Client TouchPoints
to drive your uniqueness home to win more engagements and fatten your
bottom line. Don’t miss this opportunity to get your brand exactly
right, once and for all!
Barrera is a nationally acclaimed speaker, marketing consultant and
author, known throughout the Fortune 500 for his extraordinary speaking
ability and his unique approach to brand building. His research on the
strategies used by breakthrough brands like Apple, American Girl, Minute
Clinic, Lexus, Google, Starbucks and ZipCar will change your thinking
about marketing forever.
Rick has helped hundreds of companies
re-design their systems to accelerate their revenue growth. His
impressive client list includes Abbott Labs, Ameriprise, AutoCrib,
AutoZone, Bayer, Caterpillar, IBM, Husqvarna, Intel, Merrill Lynch and
In his newest bestselling book, Overpromise and
Overdeliver: How to Design and Deliver Extraordinary Customer
Experiences, Barrera illustrates how an increasing number of
cutting-edge firms are building breakthrough brands in record time.
is also co-author of "Non-Manipulative Selling” published by
Prentice-Hall and "Collaborative Selling” published by John Wiley and
Sons. He is also the author of "The Dollars and Sense of Exceptional
He is married to an extraordinary professional chef and lives with his two Perfect-Angel-Genius-Children in Rancho Santa Fe, CA.
How C2M Live! works
Every month we’ll host
a live one-hour webinar on topics of interest to you. We know that your
schedule is busy – that’s why we’re offering a live session at two different
times during the month.
features a seasoned expert discussing current issues that you’ll find
practical, useful and thoughtful.
If you miss a
session, just download the podcast!
Then continue in the
conversation after the session on our IMC USA LinkedIn group, where you’ll get
to chat with fellow participants and the presenter.
And don’t forget to
take the follow-up survey that will arrive in your e-mail shortly after the
session – we value your feedback.
Join the community,
learn something new and meet other talented professionals like yourself!