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Academy Webinar - "Doing Market Research On A Budget"
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The market is continuously changing and most small businesses do not have the resources to buy tailor made research. This course offers three proprietary research tools which every consultant can use. They can give some useful insights, but no quantitative data. The course starts with a brief introduction on what a qualitative research is and what can offer. During the course it will be explained with examples which of the three tools is profitable in which case, and how to manage each tool

4/22/2014
When: Tuesday April 22, 2014
From 1:00 PM to 2:30 PM EDT
Where: Academy Webinar - Doing Market Research On A Budge
Contact: Don Scellato CMC FIMC
510-523-1141


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The market is continuously changing and most small businesses do not have the resources to buy tailor made research. This course offers three proprietary research tools which every consultant can use. They can give some useful insights, but no quantitative data. The course starts with a brief introduction on what a qualitative research is and what can offer. During the course it will be explained with examples which of the three tools is profitable in which case, how to manage each tool, what advantages and what limitations each tool has.

 

Daniela has Over 30 years professional activity in the private and non profit sectors:

·      Developing internationalization strategies that foster the success of US businesses and associations in Italy and in the United States designing innovation with the help of interdisciplinary teams

With her clients she designs innovation with the help of interdisciplinary teams. She focuses on strategy and strategy implementation (business  and marketing strategies and plans, especially on DfA and niche markets, new product concept and positioning, transversal targeting ). Fostering innovation teaming with a design and an ergonomics office (confluenze network). Communication and advertising strategies (development and implementation). Organizational design (design of organigrams and roles, improvement of workplace culture, internal communication and employee motivation, vision-mission)

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Don Matheson CMCChair and CEO, IMC USA
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