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World Strategy Week - Trust as an Essential Critical Success Factor for Effective Strategy
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A World Strategy Week Event

When: Tuesday, November 4, 2015
3:00 PM to 4:00 PM ET

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Trust as an Essential Critical Success Factor for Effective Strategy

Tuesday, November 4th - 3pm ET, 2pm CT, 1pm MT, 12noon PT

Often consultants and strategy professionals are given access to client’s most intimate information about their business and business practices.  The question is not “how important is trust for all parties in the planning process?” but rather how should all parties behave when brought into the inner kingdom?  Will the presence or absence of trust affect the project success?  How do you build this trust and how fast can it be destroyed when compromise?  


Join Mark Haas, CMC, and James McComb, author and a long standing Fortune 50 strategy professional lead us in a discussion titled: “Trust as an Essential CSF for Effective Strategy”.  Participants will learn what is expected and share their experiences of success and frustration.


The perspective is to bring both the inside and outside view of trust as a critical success factor in building, leading and implementing an effective strategy.  This is particularly more important today because of the increased intangible value in companies.  Mark would be able to handle the outside (consultant’s) view while Jim will give the internal (Client’s) view.  


Mark Haas CMC, FIMC

President of Research and Organization Management

Mark works with executive and boards of small to mid-sized companies to strengthen operational effectiveness and build value, bringing expertise in business diagnostics, strategy, streamlined business planning and disciplined execution. Mark founded ROM in 1994 to help executives cope with the increasing complexity of strategic, operational and cultural challenges they face.


Mark’s primary expertise, developed over thirty years of business, research and consulting, is evaluating organizations, developing and implementing strategy, improving processes, building agility and helping organizations execute with discipline. He is currently revitalizing a human service nonprofit, developing strategy for several healthcare organizations, and developing business models for scientific research and technology companies. Recent projects include training consultants in Europe and Asia, developing strategy for a healthcare company, reorganizing a school system, improving performance of a biomedical research agency, advising a personalized healthcare research startup, and transforming a professional membership association. He also facilitates high-visibility sessions ranging from national health security strategy, biodiversity, and community STEM efforts to WWIV military strategy, naval technology research and response to nuclear terrorism.


He is a Certified Management Consultant and a Fellow of the Institute of Management Consultants USA. He was lead quality examiner (Baldrige) for seven years and has held several professional society leadership positions, including IMC USA (past Board Chair and CEO, current Ethics Chair), DC Alumni Council of the Harvard Kennedy School, Society of Petroleum Engineers (past national technical committee chair and chapter president), the AAES (R&D Policy and K-12 Education Committees) and several community boards.  He is a member of the Ethics and Compliance Officers Association and serves on several civic and professional boards. He is an author, invited speaker, seminar leader, and expert witness, has received professional, academic, civic, and athletic awards and has been listed in several professional directories, including Who’s Who Among Emerging Leaders and Who’s Who in America


Mark holds degrees in City and Regional Planning from the Harvard Kennedy School, where he was a Teaching Fellow for undergraduate and a Teaching Assistant for graduate students, and in biology from Colgate University, where he was named to the Konosioni senior honorary society. 


Jim McComb

Senior Vice President at Executive Next Practices Institute


A seasoned senior executive with Fortune 100 leadership experience in Finance, Marketing, Operations, Corporate Strategy and Organizational Development, he is a nationally recognized authority on strategic management and positioning for certain success in a volatile environment. Currently on the senior leadership team of the Executive Next Practices Institute, Jim is regularly involved with the Institute's members in the incubation of leading-edge solutions for emerging business issues and opportunities. 

Formerly a partner in the world's largest strategic planning consultancy, he was one of the nation's first 25 Certified Strategic Management Professionals. In demand as a platform speaker on management topics, he keynoted business summits in San Antonio, San Diego, Miami, Chicago, Los Angeles and Las Vegas in 2012. Jim provides executive coaching to senior executives in Southern California, and is the author of three books: Transitional Life Cycle Marketing (1993), Best Practices in Strategy (1998) and Undiscovered Horizons (2013). A fourth book, Positioning for Certain Success in an Uncertain World, is anticipated later in 2013.

Jim gets results. While leading scenario planning for a large division of a Fortune 100 company, he facilitated a process that predicted the 2008 financial meltdown . . . years before it happened! He developed a strategic marketing plan for the nation’s largest agricultural lender that reversed – in less than a year – a 15 year decline in market share. He once pioneered a new market segmentation strategy that generated a 400% increase in customers in less than a year for his employer, and founded a strategic marketing firm that built a $20 million book of business in only four years.

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA