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Academy Webinar - "Persuasion Through Page Architecture"
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Understanding how people take in information enables you to create printed and web pages that accommodate their hard-wired intake predispositions. When deciding how to organize and lay out your pages, it’s important to know what to do and what to avoid. This webinar teaches you techniques that set your pages up to attract attention and direct reader action.

11/13/2014
When: Thursday November 13, 2014
From 1:00 PM to 2:00 OM EST
Where: Academy Webinar
Contact: Don Scellato CMC FIMC
510-523-1141


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Today, you produce many of your own business documents. If you depend solely on the written content of your documents to persuade your clients, customers, and prospects, you’re neglecting a crucial persuasion tool. Page ArchitectureTM is a visual approach to page design that considers text, graphics, color, pacing, and branding within the context of the underlying construction of a page. Good page architecture conveys competence, clarity and professionalism, which are key to persuasion.

 

If your business is to thrive, you need to know how to make your pages as persuasive as possible. Few of us know how to dependably get people to stop and read our pages. This presentation helps to fill that information-gap.

 

Understanding how people take in information enables you to create pages that accommodate those hard-wired intake predispositions. When deciding how to organize and lay out your pages, it’s important to know what to do and what to avoid. Using many before-&-after examples, we’ll examine critical problem areas and cover how to finesse important details—and include the why behind decisions.

Best of all, you’ll be able to produce more effective and persuasive pages using the same hardware and software you use right now!

 

You will learn to:

  avoid 3 of the most common mistakes people make when laying out a page

  get readers on your side even before they begin reading

  keep readers comfortable and continuing to read, so they actually absorb your message

  use the squint test, among other tricks of the trade

 

The instructor for this webinar is Nancy Webb.  For over 30 years she’s specialized in designing identity systems and books, and developing design directions and long-term strategies, for a wide variety of clients—from international corporations to local start-ups. The combination of her branding and book design expertise, and her immersion in text design, have given Webb a unique and valuable perspective on creating effective business documents. Her passion for helping businesses improve the effectiveness of their own visual communication fuels her enthusiastically received and highly rated seminars and trainings.

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA