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IMC Academy - Jim Horan Presents "Smart Consultants Have Profitable Products"
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Are you still trading time for money? Sadly, most management consultants have not mastered value-based selling, so their income is tied much too closely to the number of billable hours we spend with clients. Even those who price their engagements using value-based pricing can only be in one place at a time. If you’re still only selling your time, you’re making it too hard for your prospects to buy from you. Having products establishes your credibility and makes it easier to attract clients.

2/11/2015
When: Wednesday February 11, 2015
From 1 PM to 2:00 PM EST
Where: IMC USA Academy Webinar
Contact: Don Scellato CMC FIMC
510-523-1141


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Are you still trading time for money? Sadly, most management consultants have not mastered value-based selling, so their income is tied much too closely to the number of billable hours we spend with clients. Even those who price their engagements using value-based pricing can only be in one place at a time.

 

If you’re still only selling your time, you’re making it too hard for your prospects to buy from you. Having products establishes your credibility and helps your prospects more fully grasp your expertise and makes your firm appear more substantial. Whether you know it or not, you have dozens—if not hundreds—of products in your tool kit. You just haven’t productized…yet. In this session, Jim Horan, creator of The One Page Business Plan®, will share how he took a very simple idea and turned it into a global cottage industry with more than 500 consultant resellers.

 

Let Jim show you how to productize your consulting practice so that you can begin to move towards passive revenue and profits from your products. You’ll walk away from this session with a One Page Product Development Plan based on your own unique business.

 

Come to the February IMC Academy Program to:

  • Learn 5 reasons why selling products is easier and more profitable that just selling services
  • Identify at least three consulting services that can be converted to profitable products that clients will buy
  • Learn different pricing, distribution and marketing strategies for your consulting products.

Jim Horan is an experienced Fortune 500 executive, small business expert, consultant, author and professional speaker. Over the last 20 years, through his seminars, groups, and one-to-one mentoring programs, he has helped tens of thousands of entrepreneurs, business owners and busy corporate executives achieve significant breakthroughs in their businesses. Find out more at www.onepagebusinessplan.com.

 

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA