The Consultant's Workshop: Workshop 2
Presenting the Consultant’s Workshop, February 4th, 7:30 AM
Share. Learn. Grow.
Brandopoly - Creating and Activating YOUR Distinctive Consultancy Brand
Nearly everyone talks about branding. Yet, many have no model for branding and as a result miss building a stable audience of buyers. For some, branding is too hard to pin down...it is for the creative people. For others, it is something they will get to once some 'more important' priority is handled. We propose that there are few priorities more important than building and nurturing your brand. We believe a smart brand logic model is what most organizations need to get their brands headed in the right direction.
In this workshop you will see how to get your hands dirty:
- Learning why branding is a key to business success
- Learning how to brand like great brands do
- Building a brand proposition
- Testing your brand's strength
the Workshop is delighted to have brand champion Dallas Diggs lead this important workshop. His firm, The Diggs Group helps business to business firms and non-profits accelerate growth by defining and implementing improvements in customer experience.
Dallas' P&L leadership roles in Fortune 100, small businesses and non-profits provide a breadth of expertise he shares with clients in helping align their organizations with customer experience ideals.
He has led teams in delivering $500 million in annual revenue growth as well as several category firsts and achieving awards for strategy, direct marketing and database management. His experience includes commercial, consumer, and non-profit growth in over 30 industries.
In addition to consulting, Dallas is a coach and speaker
||7:15 - 7:30 am
||7:30 - 9:00 am
|Cost per session:
$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)
Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.