The Consultant's Workshop: Workshop 4
Presenting the Consultant’s Workshop, April 1st, 7:30 AM
Share. Learn. Grow.
Workshop 4 - Who Are Your Customers?
Market Segmentation, Identifying Prospects
Learn from experts, stay current, exchange ideas, and share your expertise.
Even experienced consultants can get confused and diffused when marketing to potential clients, wasting valuable time and energy as a result. The power of your marketing only reaches its full potential if you have a clear understanding of your target market segment(s) and your client base.
This month's workshop lays the foundation for more effective marketing of your consultancy by focusing on the basics. Dick Morgan’s worksheets will help you focus and define your market(s), and determine how and where you best fit with prospects and existing clients:
- Where should you focus?
- Who and where are your current clients?
- Advantages and disadvantages of target marketing
- Assessing your personal priorities
- Actual three-dimensional market definition
- Identifying likely prospective clients
- Building segment credibility
- Primary and secondary resources
- Questions to ask, and much more!
Dick Morgan, CMC, FIMC founded Morgan Marketing Solutions, Inc. in early 1989.
He helps leaders accelerate profitable growth by enhancing a team's ability to create and deploy right actions, right now! He is a Certified Management Consultant (CMC®) and a Fellow of the Institute (FIMC). Dick has served as vice chairman on IMC’s national Board of Directors, and is a past president of our Dallas/ Fort Worth Chapter. Dick's consulting focus is on three distinct segments: the tire and rubber industry; petroleum distribution; and DFW manufacturers, distributors, and commercial service firms.
||7:15 - 7:30 am|
||7:30 - 9:00 am|
|Cost per session:
$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)
Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.