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The Consultant's Workshop : Book Publishing - Why And Why Not? - July 1, 2015
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When: July 1, 2015
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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The Consultant's Workshop: Book Publishing - Why And Why Not?





Presenting the Consultant’s Workshop,July 1st, 7:30 AM

Share. Learn. Grow.

Workshop 7 - Book Publishing - Why And Why Not?


Have you ever wanted to be the person who literally “wrote the book” on a topic? Publishing a book is a great way to build your expert brand, but the reality is that it also takes time and resources. In this session, Greenleaf Book Group’s Ashley Jones will provide an overview of the publishing landscape and discuss how busy professionals can get their book out there. Attendees will learn:

  • Overview of traditional, hybrid, and self publishing options
  • How a book can grow their expert brand
  • Three key questions every thought leader should answer before publishing a book

Workshop facilitator 


Ashley Jones is a results-oriented, creative marketing professional with experience in marketing strategy, brand architecture, and program creation for top brands including Bud Light, KitchenAid, and Chevrolet. Throughout her career, she has created successful marketing campaigns including award-winning advertising and highly targeted word-of-mouth programs. At Greenleaf, she is using her strategic skills to help authors build their brands and connect with audiences. 

Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA