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IMC Academy Webinar - "How To Create Breakout Webinars"
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This course, adapted from a workshop for professional speakers, reveals the building blocks of breakout webinars. Writing, speaking, and webinars are the 3 tools consultants have for reaching large audiences. They allow us to “scale” our marketing efforts. Writing an article for 5 people and for 5,000 people is the same amount of effort. Speaking at a large conference is almost identical to speaking at a small one. Webinars work the same way. Learn to create engaging webinars.

4/23/2015
When: Thursday April 23, 2015
From 1:00 PM to 2:00 PM EDT
Where: IMC USA Academy Webinar
Presenter: Dean Waye
Contact: Don Scellato CMC FIMC
510-523-1141


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This webinar, adapted from a workshop for professional speakers, reveals the building blocks of breakout webinars.

Writing, speaking, and webinars are the 3 tools consultants have for reaching large audiences. They allow us to “scale” our marketing efforts. Writing an article for 5 people and for 5,000 people is the same amount of effort. Speaking at a large conference is almost identical to speaking at a small one.

Webinars work the same way.

You don’t think that writing and speaking are the same activity. But most people think creating a webinar means taking your everyday slides and showing them on Webex or GoToMeeting.

But most webinars are not very good, are they? You rarely give one your full 

attention.

 

In How To Create Breakout Webinars, Dean:

 

-       Puts your webinar presentation into context, discussing above-the-line and below-the-line slide decks and why the difference is so critical to moving your audience to action.

-       Shows the best way to structure your webinar.

-       Reveals why creating a breakout webinar is so challenging, and how to avoid the sins almost everyone commits.

-       Disconnects webinars from speeches and presentations, putting them in a new category so you can take advantage of this unique platform.

 

If you’ve ever been energized and motivated by a webinar, and said to yourself “I want to be able to do that”, How To Create Breakout Webinars is your first step.

 

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Don Matheson CMCChair and CEO, IMC USA
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