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Houston Chapter Meeting September 18, 2009
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When: September 18th, 2009
10 AM to 1 PM
Where: HESS Club
5420 Westheimer Road
Houston, Texas  77056
United States
Contact: Kathy Fediw

Online registration is closed.
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10:00 - 11:00 --  IMC Practice Development Workshop (PD)


Session Topic:   "Share and Share Alike – Our Great Business Plans”  

Lead:                  Reardon Smith, CMC

This is the third of a series of three summer PD programs reviewing the purpose, format and content of a simple Consultant's Business Plan.  In the previous sessions we worked through an assessment to help determine where you are with your business and we discussed how to develop a business plan appropriate for your business.   In this session we will share what lessons were learned or challenges that were experienced in developing your business plan.

The PD workshop series is designed to cover all aspects of managing a successful consulting practice - as an internal or external consultant. 


 11:00 - 11:30 -- Networking


11:30 -- Lunch Served & IMC Announcements - Gift Basket Drawing


Noon -- Keynote

"Story Telling Your Way to Better Business"


In this session we will consider storytelling as a leadership tool and as a method for motivating change in organizations.  We will look at how leaders and consultants can use stories and storytelling to instill values, support decision-making and inspire action in their organizations.  Examples from corporations, social services agencies and academic institutions will show how stories can be used to illustrate a vision and inspire action.  We will also look at the work that goes into crafting a compelling story.

 Our Speaker – Alida Zweidler-McKay


Alida has been interested in storytelling and ethnography in consulting for the past 14 years.  Before moving to Houston, she was a consultant for CFAR (the Center for Applied Research), a management consulting firm with a deep tradition in the social sciences and business. During her tenure with CFAR, Alida co-led a practice group called “Telling the Strategy Story” which aims to help leaders develop a coherent and compelling story about their business strategy.  In Houston, Alida has continued to work with leaders on storytelling as a coach for Lee Hecht Harrison, and as a consultant to NASA and Shell.

Alida enjoys analyzing organizations from both business and human perspectives.  She has applied this interest to a variety of organizations, working with senior executives and middle managers to align business strategies with day-to-day practices. 

Alida is the author/presenter of:  “Financial Sustainability through Opportunity Portfolio Management”, “Managing Overload through integration”, “Necessary Fantasy and the Politics of Disappointment: a Case Study of a Virtual Organization”, “Building Support for Innovation inside Child Welfare Agencies,” and “New Approaches to Strategy:  Dynamic alignment of strategy and execution”.

Alida earned her Bachelor’s degree from Swarthmore College in Sociology/Anthropology and an M.B.A. in Finance and Change Management from the Wharton School of the University of Pennsylvania.  She has served on the local boards of the Junior League of Boston and the Philadelphia Youth Network.  She is currently a member of the Houston Organization Development Network and The Professional Group.


Walk-ins are welcome without reservations but will pay a $10 surcharge per person.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA