We know you’re having challenges planning your marketing for the upcoming year. It’s okay – just about everybody is. With the economy in such an uncertain state, it’s hard to get a handle on what you should or shouldn’t be doing.
Come join us to discuss marketing your company in this new economy. Square 2 Marketing’s Chief Marketing Officer, Eric Keiles, will present new trends and offer new ideas to consider for your 2010 marketing plan, including:
• Value is everything now
• Don’t compete – stand out
• The Power of referrals
• The four stages of website evolution
• Inbound vs. Outbound marketing
• Telling stories – and helping others retell them
• Social Media Attack Plan
This introduction to "Reality Marketing" will give attendees a new perspective on how to market your company in tough times. This workshop will show them effective techniques for marketing their companies including unique discussions on "The Blue Red Test" , "The Purple Cow", "The Scratch Out/Drop In Test" and building a powerful "Marketing Machine".
Eric Keiles is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Eric, along with his partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth. Their best selling book, Reality Marketing Revolution is their thesis on the changing world of small business marketing. He is also the editor of a weekly newsletter reaching over 10,000 business owners and entrepreneurs focusing on this topic. Eric is also the founder and Chief Marketing Officer of Square 2 Marketing.
Eric sits on the Board of Directors of the Philadelphia Chapter of the Entrepreneur’s Organization, is the Entrepreneur’s Forum of Greater Philadelphia’s Marketing Chairman, and is an advisor to several chambers of commerce.
A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in the Philadelphia suburb of Doylestown Borough, PA.