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IMC DFW Practice Development Workshop
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When: Sep 2, 2009
7:15 AM - 9:00 AM
Where: Telos Club - Parthenon Conf Room
13701 Dallas Parkway
Dallas, Texas 
Contact: Joe Walker
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                                                                  Practice Development Workshop

Setting the Standards for Excellence and Ethics in Consulting


Sept. 2nd, 2009





Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise!

There hardly is a more valuable way for consultants to expand their business than through networking. In spite of all the hype about "low-touch marketing," who you know and who you are referred or introduced to is often critical for success. Actually, some consultants will tell you that it is the only way that really works for them.

This month’s workshop discusses fundamental value of and successful strategies for the "Art of Networking," reviewing proven ways to win new clients:

  • Getting referrals that result in business
  • Reaching clients through your extended network
  • Leveraging professional memberships

Workshop Facilitator
Darren Smith
is the President of Cima Strategic Services. Cima's mission is to help increase profitability in companies through management consulting, coaching and seminars. Darren has over 17 years experience in professional services, distribution and manufacturing.

Darren is known for delivering dramatic and powerful leadership and business development experiences for executives. He is to the executive what a carabiner is to the mountain climber. Darren successfully helps executives reach higher levels than thay could alone.

Darren has done business in 20 countries across 10 industries and has personally started and sold two companies. He is a graduate of Texas A&M and has university credentials in marketing, international business and executive coaching.


LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
Cost per session:
7:15 am - 7:30 am
7:30 am - 9:00 am
$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)
register on-line today - CLICK HERE

  Customer Relationship Management expert Judy Bragg, founder and President of Bragg Resources, facilitated an outstanding workshop on creating the marketing tools to communicate a consultancy’s message and brand promise to clients and prospects.

Session 9 of 24  



continues with  
Session 1  
in January 2009)

Successful Consulting
Laying The Foundation
Legal Issues of Consulting
Expanding Your Consultancy
Creating Value for Clients
Marketing Your Consultancy I
Marketing Your Consultancy II
Marketing Your Consultancy III
Marketing Your Consultancy IV
Marketing Through the Web
Attention Grabbing Comm.
The IMC Code of Ethics I
Consulting Contracts & Proposals
Selling Consulting Services I
Selling Consulting Services II
Selling Consulting Services III
Managing Clients' Expectations

Managing Your Resources
Writing & Publishing for Success
Improving Your Strategic Agility
Effective Client Analysis
Asset Based Consulting Practice
How to Become A CMC

The IMC Code of Ethics II

Why clients engage; aligning to market needs
Defining your services; mission and value prop.
The right legal structure; IP aspects; contracts

Partners; subcontractors; virtual company; JVs
Value; fair pricing; 'selling' your pricing
Client & market segment.; identifying prospects
Brand building, consistent marketing strategy
Collateral, newsletter publication; budgets

Networking and referrals; prof. memberships
Websites & search engines; blogging
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest
Roles; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
Selling to corporations and senior buyers

Rapport; expectations; resolving scope conflict
Effectively using your time, finances and energy
Writing case studies & articles; book publishing
How to seize an opportunity to interest a buyer
Profiling; client management; referral requests
Building assets; productizing; valuing for resale
Process; certification requirements
Integrity; confidentiality; conflicts of interest


We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH                    IMC USA 

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