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March C2M Live!- "How Well Are You Leveraging Your Competitive Advantage??"
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What’s your competitive edge and do your clients and prospects know what sets you apart from the competition? Successful consultants develop an edge and know how to use it to differentiate themselves. In this C2M Live, Bruce will address these questions and also offer some practical tools you can use to increase your value to current clients as well as attract new business.

3/15/2016
When: March 15, 2016
4:00pm ET
Where: United States
Contact: Theresa Gibbon
561.619.3708


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What’s your competitive edge and do your clients and prospects know what sets you apart from the competition?  Successful consultants develop an edge and know how to use it to differentiate themselves.  What do clients look for when hiring a consultant and do your clients and prospects see you as a generalist, specialist or industry expert?  In this C2M Live, Bruce will address these questions and also offer some practical tools you can use to increase your value to current clients as well as attract new business.

You will learn:

·      How to critique your “elevator speech” and frame it in a way that generates more interest from prospects and clients

·      What to say when a prospect or acquaintance asks “What do you do?”

·      How to validate and refine your competitive advantages to set you apart from your competition

·      The pros and cons of specializing in a niche versus trying to diversify your consulting practice

Bruce Nilson, www.futuredirection.com  is a Certified Management Consultant with 30 years consulting experience to more than 265 organizations in several industries.  He works closely with CEO’s, senior managers and boards of directors to help them set and reach their goals through sound strategy, leadership and strong execution.  Bruce also serves as an adjunct faculty at two colleges where he teaches MBA courses and has been a speaker at national and international conferences including IMC and ICMCI.

 

C2M Live!

What is C2M Live? 

C2M Live! Webinars Are Different 
They are not presentations in the traditional sense. – they are conversations and facilitated discussions, with participants sharing their knowledge and experience - a community of experts sharing and learning from each other, a true peer-to-peer experience.  And you get to see each other “on-screen.”  Of course, if you are not near a computer, you can simply call in to join the event.

Join up to 30 minutes early to Get to Know Each Other 
It’s a great way for attendees to meet their peers and learn from each other. The March session start at 4:00 pm (Eastern) 1:00 pm (Pacific).  We have an optional pre-session get together beginning at 3:30 pm Eastern, 12:30 pm Pacific.  

Familiarizing Yourself with Zoom.us

We use Zoom.us for our webinars. To maximize your time with us we urge you log in 10 minutes before the actual session’s start time to ensure a smooth event.

Stay as long as 30 minutes after the event to Continue the Discussion 

It’s a great way for attendees to get some less-structured time with the subject-matter expert or ask more questions. The March 15 session end at %:00 pm (Eastern) (2:00 pm Pacific). 


Future C2M Live! Webinars

Have you a topic or you wanted us to cover? Or a proposal about presenting?   Let us know.  Email your suggestions to:  Juan A. Negroni at jnegroni@tallyconsultancy.com

 

We looking to having join you us in the conversation and ask you forward suggestions for future topics to Juan A. Negroni at jnegroni@tallyconsultancy.com

 

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2016 IMC USA Conference

Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA