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IMC NCR: How to Stand Out in a Crowded Marketplace
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IMC NCR: How to Stand Out in a Crowded Marketplace

The market place is filled with people who do exactly what you do. They have the same degree, work with similar customers, use the same language, offer the same services and promise the same outcomes. It’s hard to stand out when you are surrounded by competitors who are just as smart and talented as you, right?

4/14/2016
When: Thursday, April 14, 2016
5:30 to 8:30 PM
Where: Radisson Washington DC-Rockville
3 Research Court
Rockville, Maryland  20850
United States
Presenter: Melanie Yost
Contact: Linda Howard


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How to Stand Out in a Crowded Marketplace

                               

New Rate Structure

Member Rate $40 ($30 by 4/10)

NonMember $50 ($40 by 4/10)

Student  $20

 

NOTE NEW LOCATION: 
Radisson Washington DC-Rockville

                         

The market place is filled with people who do exactly what you do.  They have the same degree, work with similar customers, use the same language, offer the same services and promise the same outcomes. It’s hard to stand out when you are surrounded by competitors who are just as smart and talented as you, right?

Not really.

You have work and life experiences, personality characteristics and unique perspectives that make you the best fit for your ideal clients/customers. Once you know what makes you special and have a solid understanding of your Unique Selling Position (USP), your ideal customers will find you.
On April 14, Melanie Yost, Author, Speaker, Performance Coach and Trusted Adviser for High Achievers, will lead IMC NCR participants in methods that use their unique abilities and areas of brilliance and integrate them into their business planning and marketing strategies. A psychotherapist for 20 years, Melanie’s coaching mixes practicality, mindset, strategy and marketing to empower her clients to transform their lives, their situations, and most importantly, their outcomes.


This interactive session will include tasks, feedback and sharing of ideas. You will learn:

  • The difference between Target Market and Ideal Customer
  • Why it’s important to identify your Ideal Customer
  • How to assess your “competition” to determine your uniqueness
  • How you can turn your “failures” into assets
  • Why your story matters to your customers
  • The steps to developing your Unique Selling Position

 

About the Speaker

 
Melanie received an MSW from The Ohio State University and has served her local community for over two decades successfully working with children, adolescents and adults. She has worked in Child Protective Services, Community Mental Health, Group Private Practice, a Cash Only Solo Private Practice and has also built an International Coaching Business.   She has had the privilege of working with a wide variety of populations and people.  This experience has allowed Melanie to stretch her perspective and see the world from realities that are very different from her own.   As a result, she has a unique ability to understand and connect with people, helping them recognize their blind spots, articulate their core values and understand their unique knowledge, skills and abilities.  Since 2007, Melanie has dedicated herself to helping business owners and entrepreneurs break though barriers that are keeping them stuck and frustrated. More information about Melanie can be found at http://melanieyost.com/about.

 

AGENDA:
5:30 pm – 6:15 pm Informal Networking
6:15 pm - 7:00 pm  Dinner & Announcements
7:00 pm – 8:30 pm Presentation and Discussion

 

NEW LOCATION: 
Radisson Washington DC-Rockville
3 Research Court
Rockville, MD 20850
Phone: (301) 840-0200
Website 

Free parking available.

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2016 IMC USA Conference

Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA